HONG KONG, Jan. 7 /PRNewswire-Asia/ -- China Dongxiang (Group) Co., Ltd.
("China Dongxiang" or "the Company"; stock code: 3818, together with its
subsidiaries the "Group"), the leading international sportswear brand
enterprise in the PRC, kicked off the largest ever nationwide marketing
campaign in its corporate history for promoting the newly announced Kappa
brand slogan - "We Are One".
(Photo: http://www.prnasia.com/sa/2010/01/07/20100107925855.html )
"We Are One" captures in one phase the essence and concept behind the
brand positioning of Kappa - a complete integration of sport and fashion. It
symbolizes the ambitious and innovative spirit of Kappa which always strives
to break new ground. "We Are One" also stands for the breakthrough of
boundaries between hostility, black or white, dark or light as well as the
norm of distinguishing winners and losers in a game. The passion that Kappa
carries will make it a true sportswear brand which integrates elements of
sport and fashion and help bring Kappa brand to achieve new highs.
Following the official Launch Party in November 2009, the core brand value
"We Are One" will be continuously advocated on a national scale in the coming
year through an integrated marketing campaign. Highlights from the campaign
include 10 famous artists created their own masterpieces as illustrations of
Kappa Brand and "We Are One". All of these artworks were displayed in prime
areas in Beijing city centre. The fully-integrated campaign also includes a
combination of large scale print and outdoor advertisements across the
Mr. Chen Yi Hong, Chairman of China Dongxiang, said, "We Are One advocates
what Kappa has always been focusing - connecting sports with fashionable,
sensuous and graceful elements. 'We Are One' is inspirational which explicitly
illustrates Kappa's approach to embrace consumers, business partners, staff
and the world into its business. We will continue to deploy relentless efforts
to promote the new slogan and the large scale brand campaign to make it a
We Are One - Manifesto
Our ambition to innovate will never be restrained.
Our desire to be original will never be compromised.
break boundaries while we beat the opposition.
see beyond the accepted to find the exceptional.
prove that sport and fashion can perfectly coexist.
show that sport lives far beyond winning and losing.
WE SHALL NEVER
suppress the potential of style within sport.
stop pushing for athletic wear to be fashion wear.
confine sport to the court or style to the display window.
WE ARE ONE
because we believe in the power of the fusion of culture, the mixing and
matching anytime and anywhere.
WE ARE ONE
because we believe the new wave of sport and fashion, seamlessly blended,
is about to take China by storm.
KAPPA. WE ARE ONE.
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear
brand enterprise based in China and was successfully listed on the Stock
Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged
in the design, development, marketing and wholesale of branded sportswear in
China. Currently, China Dongxiang owns all rights to the internationally
recognized Kappa Brand in China, Macau and Japan. Its products convey an
active, fashionable and youthful image and are warmly welcomed by China's fast
growing and high potential consumers. The Group finished its acquisition of a
Japan sportswear enterprise Phenix on 30 April 2008. The international brand
"Phenix" has the greatest market share in the skiing and outdoor sportswear
market in Japan.
For further information, please contact:
Porda International (Finance) PR Group
Ms. Harriet Lau
Tel: +852-3150-6761 / +852-9199-2965
Ms. Sharis Siu
Tel: +852-3150-6771 / +852-9316-8576
Ms. Millicent Tu
Tel: +852-3150-6737 / +852-9162-1244
Ms. Christine Fong
Tel : +852-3150-6755 / +852-6077-8113
SOURCE China Dongxiang (Group) Co., Ltd.