GUANGZHOU, China, April 26, 2016 /PRNewswire/ -- China Foreign Trade Centre, also known as CFTC, concluded a cooperation agreement with LinkedIn China on April 25, 2016 at the 119th Canton Fair.

The China exhibition industry leader and the world-renowned social network platform have increased their ties to a global comprehensive strategic partnership through the agreement. Xu Bing, Vice President of CFTC, and Yu Zhiwei, Vice President of LinkedIn China signed the agreement as representatives of the two parties, initiating the collaboration between China's exhibition industry and social networks.

This collaboration is based upon complementary advantages, resource sharing and the common goals of the two entities. China Foreign Trade Centre looks forward to expanding global sales and precision marketing by employing LinkedIn's advanced information technology and Big Data platform. CFTC also expects to provide more convenient, efficient and higher quality services for international buyers and exhibitors.

"China has already become the world's most popular trade show market," said Li Jinqi, Chairman of the board of CFTC. "CFTC will function as the industry benchmark, and lead China's exhibition industry to a higher quality level. CFTC expects to increase online communication efficiency for buyers and exhibitors and we have increased the application of internet and information technology into investment and exhibition invitations, as well as on-site services over the past few years. I hope our agreement with LinkedIn will lead to a win-win cooperation and mutual benefits for both of us."

Shen Boyang, vice president of LinkedIn and president of LinkedIn China, suggested that by employing LinkedIn's social network solutions and services, the Canton Fair is expected to enhance its worldwide reputation and influence. "LinkedIn aims to be the very first successful transnational internet company in China," said Shen. "Furthermore, we expect to help more Chinese enterprises step towards the international market via our global platform."

The Canton Fair's LinkedIn platform has now attracted around fifteen thousand users in just two months, with both China Foreign Trade Centre and LinkedIn devoted to establishing the world's most powerful commercial network and enhancing brand awareness of both two parties worldwide.

About China Foreign Trade Centre

China Foreign Trade Centre is a government sponsored institution affiliated to the Ministry of Commerce of China. It has been responsible for organising the Canton Fair since 1957. The China Foreign Trade Centre (Group) is a subsidiary business entity of China Foreign Trade Centre, mainly conducting exhibitions, including foreign exhibitions in China and Chinese exhibitions both at home and abroad. It also covers exhibition-relevant business such as advertising, import and export, tourism, hotels, restaurants and property.

About Canton Fair

China Import and Export Fair, also known as the Canton Fair, is held biannually in Guangzhou every spring and autumn. Established in 1957, the Fair is a comprehensive exhibition with the longest history, highest level, largest scale and largest number of products as well as the broadest distribution of global buyers and the highest business turnover in China.

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SOURCE Canton Fair