ZHENGZHOU, China, Jan. 17, 2013 /PRNewswire/ -- China Gerui Advanced Materials Group Limited (NASDAQ : CHOP ) ("China Gerui," or the "Company"), a leading high precision, cold-rolled steel producer in China, today announced it has engaged Grayling, a leading international strategic communications advisory firm, to develop and implement a comprehensive communications program to strategically position and elevate the visibility of the Company amongst the investment community, key media, customers, suppliers and potential business partners.
"We are pleased to be working with Grayling, an award-winning global communications firm, to strengthen and expand our corporate and financial communication activities. Enhancing our global communications directly supports the evolution of our strategy as we continue to expand China Gerui's brand in new markets and value-added materials applications," commented Mr. Mingwang Lu, Chairman and Chief Executive Officer. "Grayling's global presence and local market expertise in emerging markets will enable China Gerui to bring enhanced leverage and momentum to the Company's strategic activities among key audiences and ultimately reinforce our commitment to building long-term shareholder value as a leading producer of precision metal products for China and beyond."
"We are delighted to have been selected by China Gerui to help increase the understanding of the Company's strategies and enrich its investor relations and public relations programs," stated Erik Knettel, Senior Managing Director of Grayling. "As a high value-added, precision steel processor with customers in a number of growth-oriented, consumption driven industries in China, China Gerui is well positioned to benefit from China's continuing economic growth and servicing the demand of new markets. The Grayling team is excited to partner with China Gerui in order to raise the visibility and support the implementation of the Company's evolving strategies for future growth through a broader scope of communications services that will target the institutional and retail investment community, relevant media and trade publications as well as potential customers and business partners."
Grayling is a leading international strategic communications advisory firm focused in the areas of investor relations, public relations, government relations, and events consultancy with specialist services including CSR, environment and sustainability and digital. Grayling has 70 offices in more than 40 countries across the United States, Western and Eastern Europe, Africa and Asia Pacific.
About China Gerui Advanced Materials Group Limited
China Gerui Advanced Materials Group Limited is a leading niche and high value-added steel processing company in China. The Company produces high-end, high-precision, ultra-thin, high-strength, cold-rolled steel products that are characterized by stringent performance and specification requirements that mandate a high degree of manufacturing and engineering expertise. China Gerui's products are not standardized commodity products. Instead, they are tailored to customers' requirements and subsequently incorporated into products manufactured for various applications. The Company sells its products to domestic Chinese customers in a diverse range of industries, including the food and industrial packaging, construction and household decorations materials, electrical appliances, and telecommunications wires and cables. For more information, please visit http://www.geruigroup.com.
SOURCE China Gerui Advanced Materials Group Limited