China Yida Announces Senior Hires to Strengthen its Tourism Business

FUZHOU, China, July 20 /PRNewswire-Asia-FirstCall/ -- China Yida Holding Company (Nasdaq: CNYD) ("China Yida" or the "Company"), a leading diversified entertainment enterprise in China, today announced that it recently hired three senior managers to support the expansion of its tourism business.

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Xinnan Xu has been appointed head of the Ming Dynasty Entertainment World, responsible for the planning and construction of this new tourism destination. Prior to joining China Yida, Mr. Xu lead the project to revamp Huishan old town in Wuxi, Jiangsu Province which aimed to protect ancient buildings as well as to exhibit the history and culture of different dynasties. Mr. Xu also worked 14 years for the Three Kingdoms City and Shuihu City, which are important filming locations run by CCTV. Mr. Xu has experience in the planning of several artificial theme parks and he is a part-time associate professor at Wuxi Nanyang College.

Jinchu Mao has been appointed head of the City of Caves, where he will be primarily responsible for the planning and construction of this new tourism destination. Prior to joining China Yida Mr. Mao was Vice General Manager of Yellow Dragon Cave Investment Company where he successfully explored, protected, developed and managed the Yellow Dragon Cave in Zhangjiajie, one of the most famous caves in China. Mr. Mao has been a member of Cave Sub-committee of China Geological Science Committee since 2009. His articles on cave tourism management were published in multiple tourism magazines and his contribution to Yellow Dragon Cave has been featured in the media, including CCTV and Hunan TV, several times.

Jian Wang has been appointed vice General Manager of the Great Golden Lake, responsible for marketing and sales. Mr. Wang is an expert in tourism marketing. From 2006 to 2010, he was head of sales at Dalian Discovery Kingdom, a theme park in northeast China, where he was in charge of marketing programs targeting individual as well as groups of tourists. From 2003 to 2006, he worked with Dalian World Trade Mall Tourism Development Company as the marketing manager and concurrently acted as the General Manager of Dalian Hua Travel Agency. Mr. Wang graduated from Liaoning Normal University with a major in tourism management.

"We are happy to announce the appointment of a talented group of managers to support the development of our existing as well as new tourism destinations as we prepare to accelerate the growth of our business nationwide. Each one of these individuals bring to China Yida a wealth of experience and subject matter expertise that will further strengthen our management structure, and help us meet our strategic objectives. I look forward to working with them to successfully develop our portfolio of tourism attractions to deliver profitable growth and create lasting value to our shareholders in the years ahead," commented Dr. Minhua Chen, China Yida's Chairman and Chief Executive Officer.

About China Yida

China Yida is a leading diversified entertainment enterprise focused on China's fast-growing media and tourism industries and headquartered in Fuzhou City, Fujian province of China. The Company's media business provides operations management services; including channel, column and advertisement management for television station, presently the Fujian Education Television Station ("FETV", a top-rated provincial education television channel), and "Journey through China on the Train" (an advertisement-embedded travel program, currently the only on-board media program from third party authorized by Ministry of Railways). Additionally, the Company provides tourism management services, and specializes in the development, management and operation of natural, cultural and historic scenic sites. China Yida currently operates the Great Golden Lake tourist destination (Global Geopark, including Golden Lake, Shangqing River, Zhuanyuan Rock, Luohan Mountain and Taining Old Town.), Hua'An Tulou tourist destination (World Culture Heritage, including Dadi Tulou cluster and the Shangping Tulou cluster), China Yunding tourist destination (National Park, including Colorful Rock Valley, Yunding Paradise, Yunding Waterfall, South Heavenly Mountain, and Seven Star Lake), the Ming Dynasty Entertainment World, China Yang-sheng (Nourishing Life) Paradise and the City of Caves. The Company's operating scenic sites are over 300 square kilometers in area. For further information, please contact the Company directly, or visit its Web site at http://www.yidacn.net .

Forward-Looking Statements

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to: (i) the Company's ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company's ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at http://www.sec.gov .

    For more information, please contact:

    China Yida Holdings

     George Wung, CFO
     Tel:   +1-909-843-6358
     Email: [email protected]

    CCG Investor Relations

     Crocker Coulson, President
     Tel:   +1-646-213-1915

     Ed Job, CFA
     Tel:   +86-21-3133-5075
     Email: [email protected]

SOURCE China Yida Holding Company