China Yida Appoints Senior Executive to Strengthen its Tourism Marketing Team

Mar 09, 2011, 09:30 ET from China Yida Holding Company

FUZHOU, China, March 9, 2011 /PRNewswire-Asia-Firstcall/ -- China Yida Holding Company (Nasdaq: CNYD) ("China Yida" or the "Company"), a leading diversified entertainment enterprise in China, today announced the appointment of Mr. Laihong Wang as Vice President of the Company to lead the marketing of the Company's tourism business.

Laihong Wang, aged 53, has over 20 years experience in the tourism industry. Prior to joining China Yida, he was General Manager of Hengdian Dongyang Studio Tourism Marketing Company since 2003, responsible for the integrated marketing of Hengdian World Studios ("Hengdian"), a 5A tourism destination in Zhejiang Province. Prior to that, Mr. Wang was General Manager of Yao Lin Fairyland, a 4A tourism destination which is famous for its karst landform.

As General Manager at Hengdian, Mr. Wang expanded the number of marketing branches from 2 in Zhejiang Province to 46 all over China, which helped increase tourist traffic from 0.16 million in 2002 to more than 2 million in 2010. Also he was contributing to a five-fold increase in revenue from RMB 100 million in 2002 to more than RMB 500 million in 2010.

"We are very excited to have Mr. Wang join China Yida. Mr. Wang is a well known marketing practice expert in China tourism industry. He brings invaluable experience in relationship marketing to a broad range of clients. We look forward to leveraging this deep expertise to strengthen our marketing team, increase our tourism revenue rapidity and help us create long lasting value for our all shareholders," commented Dr. Minhua Chen, China Yida's Chairman and Chief Executive Officer.

About China Yida

China Yida is a leading diversified entertainment enterprise focused on China's fast-growing media and tourism industries and headquartered in Fuzhou City, Fujian province of China. The Company's media business provides operations management services; including channel, column and advertisement management for television station, presently the Fujian Education Television Station ("FETV", a top-rated provincial education television channel), and "Journey through China on the Train" (an advertisement-embedded travel program, currently the only on-board media program from third party authorized by Ministry of Railways). Additionally, the Company provides tourism management services, and specializes in the development, management and operation of natural, cultural and historic scenic sites. China Yida currently operates the Great Golden Lake tourist destination (Global Geopark, including Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and Taining Old Town), Hua'An Tulou tourist destination (World Culture Heritage, including Dadi Tulou cluster and the Shangping Tulou cluster), China Yunding Park (National Park, including Flower Terrace, Heavenly Lake, Colorful Waterfall, Red River Valley and Jade Valley). It is also developing three other tourism projects, including, the Ming Dynasty Entertainment World, China Yang-sheng (Nourishing Life) Paradise and the City of Caves. The Company's operating scenic sites are over 300 square kilometers in area. For further information, please contact the Company directly, or visit its Web site at http://www.yidacn.net.

Forward - Looking Statements

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to: (i) the Company's ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company's ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov .

Contact:

China Yida Holding

George Wung, CFO

Phone: +1-909-843-6358

Email: ir@yidacn.net

CCG Investor Relations

Crocker Coulson, President

Phone: +1-646-213-1915

Ed Job, CFA

Phone: +86-21-3133-5075

SOURCE China Yida Holding Company



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