China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

BEIJING, Jan. 18, 2013 /PRNewswire/ -- iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital) to support the company's hyper-growth trajectory. Participants in the round include Vangoo Investment Partners, a Japan-based VC, and its A round investor Forward Capital. The proceeds will be used to upgrade the company's product, technology and executive and staff recruitment.

iPinYou has the most advanced DSP technologies in China and can help advertisers access all the major exchanges, achieving high cost-efficiency for advertisers. During the past few years, iPinYou has experienced year-over-year revenue growth of over 300%. The company serves over 200 leading brands in IT, Financial service, Auto, FMCG, Ecommerce and Travel.

Mrs. Xiaonan Huang, CEO and Co-founder of iPinYou, said: "We are very glad that after more than 4 years of continuous investment in technology and data, iPinYou has grown into the largest local DSP in China. In a period of high-growth for iPinYou, this new financing enables us to invest substantially in innovation, technology and people. Meanwhile, the expertise and resources of CBC Capital and Vangoo Investment Partners in the cloud computing, digital media and advertising industries will accelerate our ability to best serve our clients."

Ying Zhang, Partner of CBC Capital said: "We believe that RTB advertising is disruptive to digital advertising. DSP itself is a viable business model with a strong first mover advantage. In speaking with iPinYou's clients and partners and studying other companies in the industry, we are confident that iPinYou is a clear leader in technology, data and customers base. We hope that our resources can further help to cement iPinYou's established industry leadership."

In March of 2012, iPinYou launched the first Demand-Side Platform with a Real-Time Bidding (RTB) function in China and became the only DSP that is integrated with all mainstream exchanges in China. It provides advertising agencies and advertisers with access to billions of impressions daily. During the past few months, iPinYou also launched its Video DSP, Mobile DSP and RTB enabled retargeting products.

About iPinYou (www.iPinYou.com)

Beijing iPinYou Information Technologies Co., Ltd (iPinYou) was founded in 2008 and is now China's largest DSP (Demand-Side Platform). iPinYou is headquartered in Beijing and has offices in Shanghai, Guangzhou and Silicon Valley. iPinYou has built world class Real-Time Bidding (RTB) technology and algorithm, proprietary cloud computing platform and patented audience profiling technology. iPinYou has served over 200 brands in IT, financial service, auto, FMCG, travel and more. It has also significantly improved the advertising effectiveness for advertisers and fostered extensive partnerships with domestic mainstream and private exchanges. It is established as a leading provider of audience based programmatic advertising technology.

About CBC Capital (http://www.cbc-capital.com)

CBC Capital was founded in 2006 and has become one of the most influential VCs in China's TMT industry. CBC Capital focuses on investments in telecom, internet, media and high-tech industries in China. Its portfolios include renowned domestic and international companies such as Evernote, 21Vianet Group(NASDAQ: VNET), BesTv, Fleet Entertainment, 3G Portal Website, China National Geographic (CNG), China Business Network and Miaozhen Systems. Dr. Edward Tian, Chairman of CBC Capital started to focus on the development and investment on cloud computing industry back in 2009. As the first VC that specializes in cloud computing industries, CBC Capital has fostered strong relationship with government, domestic and overseas investors and renowned cloud computing businesses in China and overseas and accumulated rich experiences in investing in cloud computing industry.

About Vangoo Investment Partners (www.vangoocapital.com)

Vangoo Investment Fund Management Co., Ltd was previously a wholly-owned subsidiary of one of the top three Japanese private equity firms-Ant Capital Partners. It was founded in 2007, with branches in Beijing, Suzhou, Chengdu and Tokyo. Vangoo Investment Partner is now managing seven US dollar and RMB funds in areas such as medical, TMT, manufacturing and consumer goods industries and has invested in leadership companies including Dianping.com, Beijing Zhangkuo Mobile Media Technology Co., Ltd and Prudent Energy. Vangoo Investment Partners has focused primarily on investing on top-class Chinese businesses and providing professional value-adding services to the highest standard.

SOURCE IPINYOU