LONDON, Dec. 21, 2017 /PRNewswire/ -- Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch.
The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated "Win The Right Way" campaign.
Chivas Regal Global Marketing Director Richard Black said: "The McCann team impressed with their fresh creative and strategic thinking, which we believe will help take Chivas to the next level. We look forward to a long and fruitful partnership."
Alex Lubar, CEO at McCann London, said: "We are over the moon with our appointment on the Chivas brand. To date, the team has been a wonderfully collaborative partner and the opportunities for the brand moving forward are immense."
About Chivas Regal
Launched in 1909, Chivas Regal is the world's first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes: Chivas Regal 12, Chivas Regal Extra, Chivas Regal Mizunara, Chivas Regal 18, our first blended malt Chivas Regal Ultis, Chivas Regal 25, pinnacle of the range and ultra-prestige blend Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.
About McCann London
Founded in 1927, McCann London is a full-service communications agency that creates award-winning work for some of the world's leading brands including Microsoft, L'Oréal, MasterCard, Premier Foods Subway® brand and Wimbledon. In 2016 the agency became the UK's most awarded at leading international creative festivals including Cannes Lions and Clio Awards and was placed in the Top 10 agencies in the world by the Gunn Report. McCann London is a McCann Worldgroup.
McCann Worldgroup, part of the Interpublic Group (NYSE : IPG ), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
SOURCE McCann London