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Chivas Regal y FilmAid International lanzan asociación de marca global en Cannes
  • Brazil - Português

Caroline Baron, fundadora de FilmAid, Iliane Ogilvie Thompson, presidenta de FilmAid y Robert De Niro, colaborador desde hace mucho tiempo de FilmAid celebran lanzamiento


News provided by

Chivas Regal

May 16, 2011, 08:45 ET

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CANNES, Francia, 16 de mayo de 2011 /PRNewswire/ -- Chivas Regal, el original whisky escosés de lujo en el mundo y socio oficial del Festival de Cannes, anunció la formación de una nueva asociación de marca global con la entidad benéfica FilmAid International.

Para ver el Comunicado de Prensa Multimedia, por favor haga clic:  http://multivu.prnewswire.com/mnr/prne/chivas/48916/

La celebración de lanzamiento oficial de la asociación se realizó en Chivas House, en Croisette en Cannes, el viernes, 13 de mayo y contó con la presencia de Caroline Baron, fundadora de FilmAid y Iliane Ogilvie Thompson, presidenta de FilmAid y Robert De Niro, colaborador desde hace mucho tiempo de FilmAid y presidente del jurado de este año del Festival de Cannes.

Mediante la asociación Chivas Regal y FilmAid trabajarán conjuntamente para ayudar, educar e inspirar a las comunidades en necesidad a través del poder del cine. Chivas Regal realizó una donación inicial de USD100.000 para apoyar los proyectos de FilmAid en todo el mundo.

FilmAid International es una organización humanitaria que aprovecha el poder del cine para educar y llevar esperanza a los refugiados y otras comunidades marginadas en todo el mundo.

Para marcar el lanzamiento, Chivas Regal contrató a Magnum Photos para la creación de una exhibición para exponer el trabajo de FilmAid, una selección que está en exposición en Chivas House.

James Slack, director de marca de Chivas Regal dice, "el trabajo de FilmAid es verdaderamente inspirador y estamos encantados de apoyar la obra extraordinaria que realizan en todo el mundo.

"La asociación está bien alineada con los valores que apasionan a Chivas Regal: hermandad, generosidad, integridad y concienciación social para el mundo en el que vivimos. La asociación con FilmAid fortalece nuestro compromiso con el mundo del cine".

Liz Manne, directora ejecutiva de FilmAid, dice, "En FilmAid International estamos encantados con nuestra nueva asociación con Chivas Regal.  Su dedicación al cine lo convierte en el socio ideal para FilmAid, que lleva el cine a aquellos que más necesitan la inspiración y la educación que el cine puede ofrecer. Esperamos desarrollar esta asociación con Chivas en el futuro".

Aviso a los editores

Chivas Regal contrató a la fotógrafa de Magnum Photos, Dominic Nahr, para realizar fotos en la localidad de un proyecto de FilmAid en Kenia.

FUENTE  Chivas Regal

FUENTE Chivas Regal

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