Chop't Creative Salad Company Celebrates 10th Anniversary
Launches Promotion to Thank Loyal Fans
NEW YORK, Feb. 14, 2011 /PRNewswire/ -- Chop't Creative Salad Company, the leader in the fast-casual salad segment, is throwing a "10 Days of Double Loyalty Stamps" event to thank its passionate fans for 10 years of enthusiastic support. Guests will receive two stamps on their "Frequent Chop'r" loyalty cards for each salad or salad sandwich purchase from Feb. 14 to Feb. 23.
"We are proud that, on our 10th anniversary, we can now look forward and find new ways to meet and exceed the reputation we've built for extreme creativity and innovation," said Colin McCabe, co-founder.
"Our ultimate goal is for our salads to be the Cobbs and Caesars of the future," Co-founder Tony Shure added. "We will continue to push the envelope and question our own perceptions of what can be a salad as we try to conceive the salads of tomorrow."
This means putting a Chop't twist on crave-able classics — such as the Mexican Caesar, packed with jalapenos, tortilla chips and cotija cheese, the parmesan of Mexico — or taking inspiration from unique flavors from around the world — like the Tandoori Cobb, featuring Freebird all-natural Tandoori chicken, mangos and a rich, tangy curry vinaigrette, part of Chop't's rotating Seasonal Specials menu which rotates every 60 days.
About Chop't Creative Salad Company
Chop't® Creative Salad Company is the leader in the fast-casual salad segment, offering only ultra-premium salads and "salad sandwiches" while dedicating itself to supporting local farms and being environmentally friendly. Customers can choose from 27 homemade, small-batch artisanal dressings and more than 60 different farm-fresh ingredients that get chopped up at lightning speed by a Chop'r, a master of the company's signature chopping tool — the Mezzaluna. Chop't was started by college friends Tony Shure and Colin McCabe in New York's Union Square in 2001. The company now has 13 locations between New York City and Washington, DC. For more information on Chop't Creative Salad Company, please visit www.choptsalad.com.
Contact: |
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Lysa Chen, Marketing Manager |
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646.374.0388 |
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SOURCE Chop't Creative Salad Company
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