AUBURN HILLS, Mich., Sept. 20, 2011 /PRNewswire/ -- Chrysler Group LLC announced today the opening of Chris Nikel FIAT in Tulsa, Okla.
Chris Nikel FIAT joins more than 100 open FIAT Studios across the United States. This newest FIAT Studio, at 3737 South Memorial Dr., is one of two FIAT Studios to open in the state of Oklahoma this year.
"We now have 102 open FIAT Studios in the United States," said Laura Soave, Head of FIAT Brand North America. "We will continue growing our network adding more FIAT Studios almost weekly through the rest of this year. We welcome Chris Nikel FIAT to our growing network."
This new FIAT Studio occupies a portion of a building which once housed Chris Nikel's Autohaus, which sold Alfa Romeo models during the 1970s and 1980s.
Landing a FIAT franchise is "like coming full circle" for our family, said Dallas Nikel, Studio Director at Chris Nikel FIAT and grandson of Chris Nikel.
"Tulsa has a lot of big trucks and SUVs, but there was no question my grandfather wanted to sell Fiats," Nikel said. "We thought our target customer would be in the 18 to 35 age range, but they are all over the board, from 18 to 80. That is a pleasant surprise."
Chris Nikel FIAT customers like the Fiat 500 price points and the car's fuel efficiency, said Philip Richmond, Internet Sales Manager.
"We're seeing the brand loyalists who can't wait to get into a Fiat, and we're getting the customers who don't need a 3-ton, 8-passenger SUV to drive to the grocery store," Richmond added.
Chris Nikel FIAT is located just a few miles from Chris Nikel Chrysler, Jeep, Dodge, and Ram Truck in Broken Arrow, Okla.
About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.
The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.
Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.
The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.
SOURCE Chrysler Group LLC