Chrysler Brand Sets its Sight on Dallas as it Kicks Off 'Blogger Game On Road Trip'

AUBURN HILLS, Mich., Jan. 24, 2011 /PRNewswire/ --

• Bloggers arrived in style at football playoff games across the country as they make their way to Dallas in new 2011 Chrysler 200
• Football fans and car enthusiasts can follow the adventures on the brand's Facebook (http://www.facebook.com/Chrysler) and Twitter (http://twitter.com/chryslerautos) sites
• Chrysler brand Facebook fans can submit a photo to enter to win "The Ultimate Football Fan Package"

The Chrysler Brand kicked off its "Blogger Game On Road Trip" when they handed over the keys to two new 2011 Chrysler 200 sedans to bloggers who will drive the vehicles from Detroit to Dallas.

The Chrysler brand delivered the keys to three sets of bloggers to drive the new 2011 Chrysler 200 sedans and make their way to Dallas. Along the way, bloggers posted their road trip experience and driving impressions of the Chrysler 200. The first set of bloggers drove from Detroit to Pittsburgh to attend the AFC Divisional playoff game. The second set of bloggers headed to Chicago and now a third set will complete their road trip in Dallas.

"The 'Blogger Game On Road Trip' will provide current and potential customers with a unique behind-the-wheel perspective of the fun and adventure to be had while traveling across the country in the new 2011 Chrysler 200," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Whether it's commuting to work or embarking on a road trip with friends, the Chrysler 200 provides drivers with confident handling performance in all types of driving situations."

Bloggers have made a point to visit sports-related landmarks along the way, like the Pro Football Hall of Fame.  Football fans and car enthusiasts can follow the adventures from the "Blogger Game On Road Trip" on the brand's Facebook (http://www.facebook.com/Chrysler) and Twitter (http://twitter.com/chryslerautos) sites.

Chrysler brand Facebook followers also will have a chance to get in on some big game action by showing the brand their "true colors." Facebook fans who submit a football fan photo in front of any Chrysler brand vehicle will have an opportunity to win the "Ultimate Football Fan Package." The Ultimate Football Fan Package includes a TV, video game system, football-themed video game and, of course, a grill, and much more. Facebook followers can vote for their favorite photo; the photo with the most votes will determine who will win the package.

About the Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology – all at an extraordinary value – since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the "family room on wheels" functionality of the Chrysler Town & Country or the sleek elegant styling of the new 200 mid-size sedan, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology and voice command on the Chrysler 200.

The Chrysler brand is experiencing a rejuvenation, and product is at the heart of it, replacing its full lineup with either all-new or significantly improved vehicles for 2011. The recently introduced new Chrysler Town & Country minivan and Chrysler 200 sedan showcase the brand's "design with purpose" that will be evident with the-soon-to-be-released all-new, next generation Chrysler 300 and the new Chrysler 200 convertible.

The 2010 Chrysler Town & Country, the best-selling minivan in the United States in 2010, continues to set the standard for the best vehicle to move people and things without sacrificing style. Through the years, Chrysler has introduced 75 minivan-first features. The redesigned 2011 Town & Country offers more than 40 standard safety features including Blind Spot Monitoring and Rear Cross Path detection. Well-equipped and achieving and EPA estimated 17 mpg city and 25 mpg highway, the Town & Country exemplifies elegant design and purposeful features that make the time on the road enjoyable for both driver and passengers.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Follow Chrysler and Chrysler Group LLC news and video on:

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Twitter: http://www.twitter.com/chrysler  

YouTube: http://www.youtube.com/pentastarvideo  

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

SOURCE Chrysler Group LLC