Chrysler Group Launches Co-Branded Credit Card

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Apr 06, 2011, 05:15 ET

AUBURN HILLS, Mich., Apr 6, 2011 /PRNewswire/ --

Cards carry the Chrysler, Jeep®, Dodge, Ram Truck or Fiat brand names
Customers earn most reward points for transactions at dealerships

Chrysler Group LLC announced today an automotive credit card program with First National Bank of Omaha and MasterCard designed to reward brand loyalty.

Customers may apply for the Chrysler Group MasterCard credit card at participating Chrysler Group dealerships or online at www.chryslergroupcreditcards.com starting in May 2011. The cards are branded with the Chrysler, Jeep®, Dodge, Ram Truck or Fiat brand names.

Cardholders earn and redeem points for a variety of products and services ranging from cash off of vehicle purchases, parts, or service at Chrysler Group dealerships to travel, merchandise, and gift cards.

"This new credit card program is a way to thank our loyal customers who can earn discounts on service and parts at our dealerships, as well as cash off of new vehicle purchases," said Fred Diaz, President and CEO – Ram Truck and Lead Executive for U.S. Sales.

The custom rewards program enables cardholders to earn increased points at Chrysler, Dodge, Jeep, Ram Truck, and Fiat dealerships. Cardholders earn three points for every $1 spent on purchases at the participating dealerships, two points for travel-related purchases, and one point for all other purchases. The associated benefits offered by the card make it one of the finest in the industry, such as no cap on reward point earning or redemption.

"This co-branded card provides drivers another way to demonstrate their affinity for the brand while earning valuable rewards at their dealer and the millions of locations worldwide where MasterCard is accepted," said Craig Vosburg, Group Executive, Market Development, U.S. Markets, MasterCard Worldwide.

Customers may apply for the Chrysler Group MasterCard credit card at any participating Chrysler Group dealership beginning in May 2011. Dealerships will invite customers to apply for the card while they are in the dealership purchasing or servicing a vehicle. Most applicants will get an instant decision when they apply in the dealership. The Chrysler MasterCard has no annual fee and offers Chrysler Group customers a competitive annual percentage rate.

"First National continues to be at the forefront of developing new partnerships in the credit card space and we are excited about today's announcement regarding our new alliance with Chrysler Group, LLC," said Stephen F. Eulie, president, First Bankcard, the credit card division of First National Bank of Omaha. "Working with Chrysler Group, we have designed a robust program with incredible earning potential to reward Chrysler Group's passionate drivers."

About First National Bank of Omaha

First Bankcard is the credit card division of First National Bank of Omaha. First Bankcard is a leader in the credit card partnership arena, with more than 600 financial institution, co-brand, and affinity partners and 42 years of history in the partnership space. As a Top 15 issuer of credit cards, First Bankcard is committed to its customers, offering quality products and superior service to help them to achieve their goals. First National Bank of Omaha is a subsidiary of First National of Nebraska, the largest privately owned banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

About MasterCard Worldwide

As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl®. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram Truck. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Follow Chrysler news and video on:

YouTube: http://www.youtube.com/pentastarvideo

Chrysler Connect blog: http://blog.chryslergroupllc.com

Twitter: www.twitter.com/chrysler

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

Corporate website: http://www.chryslergroupllc.com

SOURCE Chrysler Group LLC