Chrysler Group LLC Announces Advertising Agencies of Record for the Chrysler, Dodge, Jeep(R) and Ram Truck Brands

Chrysler, Dodge, Jeep(R) and Ram Truck brands to have individual agencies to re-establish identity and enhance reputation in the automotive marketplace

Jan 06, 2010, 08:00 ET from Chrysler Group LLC

AUBURN HILLS, Mich., Jan. 6 /PRNewswire/ -- Chrysler Group LLC announced today that it has named individual advertising agencies to manage the Chrysler, Dodge, Jeep® and Ram Truck brands. The announcement comes as the contract with BBDO Detroit, the company's current agency, ends this January.

"To establish a distinct identity and build upon the current brand equity, it is important that the Chrysler, Dodge, Jeep and Ram Truck brands retain individual agencies that fit with the brand direction. This includes helping to further identify each of the brand's specific values and culture. Individual agencies also will enable us to deliver unique ideas and broaden our reach to existing and potential customers," said Olivier Francois, President and CEO, Chrysler Brand and Head of Marketing, Chrysler Group LLC. "We have completed a thorough search and have selected these specific agencies to communicate the true essence of our vehicle portfolio."

The following agencies will lead the advertising development for each of the brands:

  • The Chrysler brand has assigned, Fallon, a Publicis Groupe agency, based in Minneapolis, Minnesota, as its creative agency of record
  • The Dodge brand has assigned Wieden + Kennedy, a Portland, Oregon-based agency, as its creative agency of record
  • The Jeep brand has assigned GlobalHue, a Southfield, Michigan-based independent agency, as its creative agency of record
  • The Ram Truck brand has assigned The Richards Group, a Dallas, Texas-based independent agency, as its creative agency of record

Last month, Chrysler Group also announced that UM will be the company's new agency of record for media planning and buying, as well as retail advertising trafficking for the Ram Truck, Dodge, Chrysler and Jeep brands in the U.S., Canada and Mexico and Meredith Integrated Marketing will manage CRM initiatives for both the U.S. and Canada.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899.

SOURCE Chrysler Group LLC



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