CIBO and JUST™ Make Grabbing Water Before Boarding More Sustainable, Just in Time for Peak Travel Season

Nov 18, 2015, 08:00 ET from JUST

GLENS FALLS, N.Y., Nov. 18, 2015 /PRNewswire/ -- With more than 45 million people expected to fly over the winter holidays, JUST™ Goods, Inc. ("JUST") and OTG's CIBO Express® Gourmet Markets (CIBO) announced their partnership. Aimed at the growing sector of conscious travelers, JUST water, ethically sourced 100% spring water in a paper bottle, will be featured nationally throughout CIBO's 11 airport locations. The partnership is part of a commitment to provide a more responsible, sustainable choice for the many travelers that purchase water before boarding a plane after having had to toss their beverages before security.

Water is by far the most popular product purchased in an airport terminal. JUST water provides an environmentally sensitive option due to its mostly paper-based bottle. With its progressive approach to healthy and sustainable product offerings, OTG is always on the lookout for innovative products to delight its traveling customers, making JUST water a natural fit.   

"To me, CIBO convenience concepts at airports feel like a healthy oasis for those on a busy travel schedule. When traveling, I look to them for healthful and innovative new products, and could not be more pleased for JUST to be available on those same shelves in airports across the country," said Grace Jeon, JUST CEO. "OTG is one of the first to bring JUST to the public and by adding JUST water to their line up, we hope to bring environmental benefits to airport travel."

JUST water, also available at Whole Foods Markets across the country, is sourced from the Glens Falls watershed in Upstate New York. A fair trade agreement was signed to ensure the company will pay six times the municipal rate for access to the watershed for the next 99 years. It's packaged in a unique paper-based bottle from Tetra Pak, which offers a verified 52% reduction in carbon emissions compared to a mid-weight plastic water bottle.

"At OTG, we take the quality, source, and impact of the products we offer seriously. With over 100 CIBO Express® Gourmet Markets at 10 major airports, partnering with JUST water is a great opportunity to provide customers an alternative to traditional bottled water that delivers on quality and limits our footprint on the environment," said Rick Blatstein, OTG CEO. 

JUST water is now available at CIBO Express® Gourmet Markets airport locations across the United States and Canada.

About JUST
Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visit:  

About OTG
OTG is an award-winning company, elevating the airport experience with enhanced dining, design and technology in more than 300 restaurants and retail concepts in 10 airports across North America. OTG has been recognized throughout the industry for its exceptional customer focus and groundbreaking innovation. In 2014, it ranked among the World's 50 Most Innovative Companies in Fast Company Magazine.

For more information, contact:

Cindy Tanenbaum
Cindy Tanenbaum

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