CIGNEX Datamatics and Consumer Goods Technology (CGT) Presenting Joint Webinar on Online Reputation Management
According to a 2014 CGT survey, 71% of Consumer Goods (CG) executives report that tracing the millennial consumer's complete path to purchase is their biggest challenge. This coupled with the growth of online consumer reviews on 3rd party websites means that CG executives need to adopt Online Reputation Management to engage consumers throughout the buying journey & protect their online reputation.
SANTA CLARA, Calif., May 13, 2015 /PRNewswire/ -- CIGNEX Datamatics, a Silicon Valley based, global, pure-play, Open Source Consulting Company, announced that it will be hosting a joint webinar with Consumer Goods Technology (CGT) on Online Reputation Management highlighting the need for Consumer Goods (CG) companies to listen, engage, analyze and respond to online consumer reviews for protecting their online reputation. The webinar is scheduled for May 21, 2015, 2 PM Eastern Time.
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"According to a 2014 CGT survey, 42% of CG executives admit that they lack a direct-to-consumer engagement strategy. To improve Consumer Engagement while building trust and confidence in their brands, CG companies are leveraging technologies like Reputation Management solutions to instill brand loyalty and protect brand positioning", said Kara Romanow, Executive Editor, CGT.
"CIGNEX Datamatics is focused on creating Open Source based Systems of Engagement and Systems of Insight. In this webinar, we will showcase how Reputation Management Platform (RMP™) can help CG organizations capture insights on consumer perception of their brands and their competitors' while enabling them to enhance their brand reputation by rapidly responding to negative reviews and cross-pollinating positive reviews and ratings across online channels", said Vijay Iyer, CEO, CIGNEX Datamatics.
For more information and to register for the webinar, visit http://consumergoods.edgl.com/web-events/Rise-of-the-Digital-Consumer--Protect---Enhance-Your-Reputation99722
About Consumer Goods Technology - Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.
About CIGNEX Datamatics (www.cignex.com)
CIGNEX Datamatics, a subsidiary of Datamatics Global Services Ltd., is a Silicon Valley based, global, pure-play, Open Source consulting company offering enterprise-grade solutions, platforms, products and services for Systems of Engagement and Insight.
Since 2000, CIGNEX Datamatics has been Making Open Source Work® using open standards platforms and tools that integrate with existing systems to achieve unparalleled results and leveraging its Adopt-Open-Elevate™ execution framework to mitigate any risk.
For more information, please contact:
Nirav Shah
Sr. Director, Marketing & Corporate Communications
CIGNEX Datamatics, Inc.
Email: [email protected]
Phone: +1-408-327-9900 x505
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SOURCE CIGNEX Datamatics
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