CIRCUIT OF THE AMERICAS AND TECOVAS TEAM UP TO UNVEIL THE "WORLD'S LARGEST COWBOY HAT" AHEAD OF THE FORMULA 1 UNITED STATES GRAND PRIX

AUSTIN, Texas, Oct. 19, 2026 /PRNewswire/ -- Today, Circuit of The Americas (COTA) and leading Austin-based Westernwear brand Tecovas proudly announced they are teaming up to unveil the "World's Largest Cowboy Hat" at The Circuit. Having worked together for 4 years, the two local Texas icons are bringing the world-renowned Cowboy Hat symbol of the West to life on the grandest of scales at the beloved track that is host to the Formula 1 United States Grand Prix, MotoGP, NASCAR, and the FIA World Endurance Championship.

The monumental hat, a to-scale recreation of Tecovas' own Cattleman Cowboy Hat, was officially certified by the Guinness World Records team onsite at the track on October 19, 2026. This historic milestone will take place ahead of the Formula 1 United States Grand Prix the following week, setting the ultimate Texas stage before the fastest racing cars in motorsport take to the track.

World's Largest Cowboy Hat

• Size: 
  • 43' wide x 47' long x 17' tall (hat structure, not including piers)
• Design Details: 
  • Fiberglass + foam around a steel frame
  • Fiberglass is textured to replicate that of the Tecovas Cattleman hat and the paint is color matched to their natural shade.
  • Features the COTA signature track outline to look like iron brand that we imprint on all of our COTA Cowboy hats and Tecovas branding matched to look like an iron brand
  • Features hat band + steel horseshoe charm
• Under-Hat Bar Features: Fully operational bar located underneath the hat; all ticketholders can access this area from when gates open til they close Thursday-Sunday of race weekend.

"The World's Largest Cowboy Hat belongs in Texas, and there's no better place to welcome fans from around the world with a statement this big," said Bobby Epstein, Chairman of Circuit of The Americas. "This is a beautiful piece of art with a practical purpose- a place for fans to gather, enjoy some shade, and experience a little Texas hospitality. Tecovas shares our hometown pride and appreciation for craftsmanship, and we're grateful for their partnership in bringing this larger-than-life attraction to COTA."

Tecovas has been a proud partner with COTA at the Formula 1 United States Grand Prix since 2023, and this record-breaking installation marks a massive expansion of the brand's commitment to "radical hospitality" to racing fans. To celebrate the new landmark, COTA and Tecovas will be hosting the second annual "Haturday" on October 24th during the Formula 1 Grand Prix weekend, offering fans exclusive activations and an unforgettable race-day experience.

"There is a natural synergy between racing and the West—both require a respect for skill, resilience, and wide-open possibility," said David Lafitte, CEO at Tecovas. "Creating the 'World's Largest Cowboy Hat' alongside our long-time partners at COTA is a massive celebration of our Austin roots and the bold spirit of Texas. We are thrilled to offer fans an unforgettable hospitality experience that perfectly blends our Western heritage with the global energy of elite motorsport."

Racing fans, concertgoers, and enthusiasts will be able to marvel at the "World's Largest Cowboy Hat" during the Formula 1 United States Grand Prix and well beyond, as it becomes a new, staple fixture of the legendary track.

About Circuit of The Americas Circuit of The Americas is one of the premier destinations for sports and entertainment in the US. Located on more than 1,500 acres in Texas, COTA is the first and only purpose-built Formula 1 circuit in the United States and home to the Formula 1 United States Grand Prix, MotoGP, NASCAR, FIA World Endurance Championship and major concerts and events throughout the year. Beyond the track, the property continues to grow with karting, mini golf, driving experiences, concerts throughout the year at Germania Insurance Amphitheater, the iconic COTA Observation Tower, T11 Car Community, and COTALAND, Austin's first and only family adventure theme park.

About Tecovas Founded in Austin, TX in 2015, Tecovas is America's leading Western lifestyle brand. From handcrafted boots to apparel, workwear, and accessories, Tecovas serves a wider West with radical hospitality. Find us at Tecovas.com, retail stores nationwide, and select retail partners.

SOURCE Tecovas