Citizen Well-Positioned for Further Growth by Expanding Distributor Presence With BlueStar

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Feb 25, 2010, 05:00 ET

TORRANCE, Calif., Feb. 25 /PRNewswire/ -- Citizen Systems America has announced a new distribution agreement with BlueStar, a leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products. The partnership strengthens Citizen Systems America's channel and market presence and provides BlueStar with a robust and reliable direct manufacturing source of Printing Solutions.

This agreement is part of a global strategic initiative by both companies to address needs and opportunities in different markets and customers across the world and it strengthens the successful partnership of the two companies in Europe. "Success in today's printing markets requires an advanced degree of creativity and a go-to-market infrastructure that can optimize operations, improve productivity and deliver competitive services to most customers," said Oscar Ibarra, Executive Vice President at Citizen Systems America. "This agreement significantly expands Citizen's printing portfolio reach and underscores our role as a global strategic technology and printing solutions partner."

BlueStar will distribute Citizen System America's products in the U.S., Canada and throughout Latin America. "BlueStar is proud to enter this agreement and represent the Citizen Brand as it gives us another edge in several printing categories where rich feature sets, high quality and reliability, and cutting edge functionality is a must." Said Steve Cuntz, President & CEO at BlueStar.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with best-of-breed complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive at 800-354-9776 or visit www.bluestarinc.com.

About Citizen Systems America

Citizen Systems America develops and markets Citizen point-of-sale printers, industrial printing solutions, barcode label printers, portable thermal, serial matrix printers, Thermal and Impact POS printers and OEM printer mechanisms that are used in a variety of industries from foodservice to retail to banking. For three decades, Citizen Products have set the standard for performance, reliability and value among printers.

A wholly independent U.S. corporation, Citizen Systems America is the U.S. subsidiary of Citizen Systems Japan, the electronic products affiliate of Citizen Watch Co. Ltd., Japan, the world-renowned manufacturer of fine timepieces. Citizen Systems America's headquarters are located at 363 Van Ness Way, Suite 404, Torrance, CA 90501 (310) 781-1460. For more information, please visit Citizen Systems America's website at http://www.citizen-systems.com.