City Sports Ups Its Game with Private Label Apparel

Sports retailer re-launches CS apparel line for Spring 2011

Mar 23, 2011, 15:36 ET from City Sports

BOSTON, March 23, 2011 /PRNewswire/ -- City Sports today announced the official re-launch of CS by City Sports, the company's proprietary line of performance apparel. Designed in-house at City Sports, CS was developed using the latest fabrics and technology to give the line an updated look from its original release in 2007.  The CS logo was also redesigned to better align with the performance look of the apparel.

(Photo:  http://photos.prnewswire.com/prnh/20110323/NE70519 )

"When it comes to performance apparel, the design team at City Sports is so tuned in to the needs of our core consumer base because we're athletes just like them," said City Sports President and CEO Jeff Connor. "Our goal with CS has always been to create a versatile line for our customers that is affordable, technically sound, attractive, and infinitely durable.  We really raised the bar with this latest iteration."

The CS line offers pieces for men and women that include everything from running shorts and capris to athletic tops and sports bras. The apparel was designed combining the latest in performance technology with athletic style, which was maximized through thoughtful details including longer tops for women, more athletic cuts for men color-blocked panels and reflective accents.

"We really embrace our position as athletes in creating a line that is perfect for our customers," said Michael Mosca, EVP of Merchandising at City Sports. "When we can't wait to run or train in something in our line, we know we've hit it."

Because City Sports believes the products are so well-constructed, the CS line also comes with a lifetime guarantee from the company: a complete refund will be offered for customers who are dissatisfied at any point in time with their CS gear.


To see and shop the entire CS line, please visit the City Sports website or any of the brand's 18 retail locations across the East Coast.

About City Sports:

An award-winning specialty sports retailer headquartered in Boston, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. The company operates 18 metropolitan stores across the East Coast, with locations in Boston, Providence, New York, Philadelphia, Washington, D.C., Baltimore and Atlanta. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic brands, special niche brands and its proprietary "CS by City Sports" line , all focused on outfitting the urban athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. City Sports was named one of 2010's "50 Best Running Stores in America" by the Independent Running Retailers Association in conjunction with Formula4Media.

www.citysports.com

SOURCE City Sports



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