CORALVILLE, Iowa, March 11, 2013 /PRNewswire/ -- CIVCO Medical Solutions is pleased to announce the appointment of Hap Peterson as vice president of North American sales for the radiation oncology (RO) business unit, responsible for managing CIVCO's sales activities in the United States and Canada.
Peterson comes to CIVCO with over 25 years of medical sales and sales management experience with companies including Medtronic, U.S. Surgical Corporation, Synthes Spine and most recently Boston Scientific Neuromodulation where he managed a 100 person area sales, operations and clinical team and was responsible for the successful financial performance and profitability of the assigned area.
"As CIVCO continues to grow, it is imperative for us to engage an industry-leading sales executive with a history of delivering outstanding results," said Nat Geissel, senior vice president and general manager, RO. "Hap Peterson not only has vast experience directing the development, revenue growth and profitability of numerous organizations, but also understands the value of fostering long-term customer relationships."
Peterson is based at CIVCO's corporate location in Coralville, Iowa. He holds a Bachelor of Arts in communications from the University of Iowa in Iowa City.
CIVCO Medical Solutions has over 30 years of experience and offers cutting-edge medical technology to a diverse group of medical professionals. CIVCO's Radiation Oncology (RO) division designs, manufactures and markets comprehensive motion management solutions to improve patient outcomes and increase clinical productivity for head & neck, breast, lung, abdomen, prostate and other treatment sites. RO's products include couchtops and overlays for linear accelerators and imaging systems, advanced patient immobilization solutions, robotic patient positioning, advanced fiducial markers, and immobilization/positioning equipment and consumables. The Multi-Modality Imaging (MMI) unit designs and manufactures accessories for use in diagnostic and therapeutic imaging and interventional procedures, with a strong focus on ultrasound. MMI's products range from infection control products including a wide range of ultrasound and CT covers to device guidance, positioning and electromagnetic needle tracking. CIVCO offers patients and clinicians the newest and best technology available to improve patient care.