Clairvoyix to Unveil "Passive Loyalty" Solution at ILHA Fast Forward 2020
Clairvoyix, the hospitality industry's leading marketing automation company, will unveil a loyalty solution that is entirely data-driven, relieving the guest of managing a points based program, while relieving the hospitality company of loyalty program administrative tasks.
Jun 18, 2015, 11:00 ET
LAS VEGAS, June 18, 2015 /PRNewswire-USNewswire/ -- Clairvoyix, the leader in enterprise class, hospitality specific marketing automation, is pleased to announce enhancements to the Clairvoyix Hospitality Solution developed to help clients drive guest loyalty without adding the cost and labor burden associated with typical "points based" loyalty systems.
"A traditional points-based loyalty system does not make sense for numerous hospitality organizations, and for smaller hospitality organizations without wide geographic coverage the value of points is lost on the traveler," said Mike Schmitt, CEO of Clairvoyix. "Reducing the cost and labor associated with the loyalty system will appeal to organizations of almost any size. There is no need to manage points when the marketing database is already holding the complete guest history."
The Clairvoyix "Passive Loyalty" solution is data-driven, so that a hospitality organization can develop effective and efficient loyalty strategies that make sense to the guest. Hotel marketers will know what drives loyalty down to the individual guest level. Whether room upgrades, discounts, or free amenities, collected guest data will be analyzed and processed by the Clairvoyix loyalty system to determine the segmentation scheme that will match the loyalty "reward" to the proper guest. And the previously announced Clairvoyix guest survey solution automates the process by instantly updating the marketing database with guest feedback information. Hoteliers will know by historical visit data (including spend across all revenue buckets) and through the survey process how each guest defines loyalty. The burden of managing a loyalty system is removed from the guest, and it becomes a proactive process managed by the Clairvoyix Hospitality Solution.
To learn more about the Clairvoyix "Passive Loyalty" Solution visit us at the ILHA Fast Forward 2020 Conference. Clairvoyix is proud to be a sponsor of the International Luxury Hotel Association's Fast Forward 2020 Luxury Hotel Conference & Hospitality Wellness Expo taking place in Orlando, September 27 - 29.
About Clairvoyix: Clairvoyix is a leading provider of enterprise class database marketing systems and digital agency services. Offered as a "Software as a Service", our solution is preferred by both internationally recognized branded chains as well as independent hotels.
The Clairvoyix Hospitality Solution includes support for highly targeted e-mail, social media, video, direct mail and mobile campaigns, with ROI based on actual guest spend. Our demonstrated commitment to quality, speed, and affordability has made us the choice for leading hotels and resorts for over eleven years.
About International Luxury Hotel Association (ILHA): The ILHA (http://www.luxuryhotelassociation.org) is the luxury hotel industry's premier professional association. Its vision is to be the preeminent association promoting, unifying and advancing the luxury hotel industry through insight, opinion and research. ILHA is the largest influencer in the luxury hotel industry reaching an audience of 225,000 plus hotel professionals in over 90 countries.
Email: [email protected]
SOURCE International Luxury Hotel Association
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