CYPRESS, Calif., May 20, 2015 /PRNewswire/ -- Clarion Corporation of America announced today that it has teamed up with the BMW enthusiasts at Bimmerfest as the official mobile electronics sponsor for the Bimmerfest California event taking place May 23rd at the Auto Club Speedway in Fontana, CA. Guaranteed to be a crowd pleaser, Clarion will be showing off the completed Clarion Builds 1974 BMW 2002 restomod at the event, which has spent the past nine months undergoing a meticulous ground-up restoration. The iconic project car boasts a long list of subtle high-performance upgrades, designed specifically to allow the Clarion Builds team to maintain the car's factory brilliance, while also making it an extremely capable driver.
"Clarion is a great car audio brand whose legendary logo resides on the audio systems of many of our members' cars, and we are very excited to have them as the official mobile electronics sponsor of Bimmerfest," said Tim Jones, Bimmerfest event manager. "Clarion will also be displaying the Clarion Builds BMW 2002, a project that we have been watching very closely on the Bimmerfest forum since it kicked off last year."
Bimmerfest is the largest BMW party in the world where enthusiasts can show off their cars and also check out hundreds of other Bavarian beauties all in one place. Taking place in Fontana, California, this year's event will be particularly exciting to the racing crowd as Bimmerfest will be hosting its first-ever track day where attendees can track their cars on the Pro Course ROVAL at Auto Club Speedway.
"There is something energizing about being among a large group of people whom all share genuine enthusiasm for a remarkable car brand," said Allen Gharapetian, Vice President of Marketing and Product Planning at Clarion Corporation of America. "Bimmerfest has been an incredible resource for BMW enthusiasts for years but the upcoming May 23rd event in California is a first-class production that allows attendees to not just take in the sites of hundreds of stunning BMWs, but also let owners stretch their cars' legs on the track as well. Its an honor to be a part of Bimmerfest 2015 as the event's official mobile products sponsor and we look forward to displaying our incredible Clarion Builds BMW 2002 at the event."
Clarion Builds is an innovative marketing program initiated by Clarion USA to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans that are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the latest Clarion Builds video at www.youtube.com/clarionUS or follow Clarion on Facebook at www.facebook.com/ClarionUSAOnline
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com/us.
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