Classes Full for 'Mopar Road Ready Powered by Dodge' Return Visit to Metro Detroit
AUBURN HILLS, Mich., Sept. 11, 2015 /PRNewswire/ --
- Mopar and Dodge brands join forces to help educate teenage drivers
- All slots reserved for four sessions of "Mopar Road Ready Powered by Dodge" teen defensive driving program, Sept. 12-13, Center Line, Mich.
- Parents still encouraged to sign up their teens to join wait list for possible Metro Detroit program stops in the future
- Program has educated more than 700 teens and parents
- "Mopar Miles" Bear is a new charitable initiative to support mission of keeping teens safe behind the wheel
Classes have once again filled up quickly and completely for the return visit of the "Mopar Road Ready Powered by Dodge" program to Center Line, Michigan. After four full sessions and a wait list of more than 200 during a Metro Detroit stop earlier this spring, all spots for the four additional classes scheduled for September 12-13 have already been reserved.
The program is an extension of the "Mopar Road Ready" program, introduced earlier this year, which has helped teach more than 700 teens and parents about the importance of being safe on the road during stops in California, Florida and Michigan. More than 190 teens gained valuable knowledge and experience during the program's Center Line visit in May.
Although registration is full for the four September sessions, parents are still encouraged to register their teens in order to be placed on a wait list for potential Metro Detroit "Mopar Road Ready Powered by Dodge" visits in the future. Parents can register their teens at Mopar.com/Road-Ready/Detroit.
"It's clear that parents in the Metro Detroit area have a strong desire to equip their teens with skills behind the wheel that could help save their lives," said Pietro Gorlier, President and CEO — Mopar Brand Service, Parts and Customer Care, FCA. "With help from the Dodge brand and sponsorship from the FCA Foundation, we are proud to be able to help additional teens not just in our area, but around the country, learn the importance of safety on the roads." The "Mopar Road Ready Powered by Dodge" program will feature a slate of seven events scheduled for late 2015 and early 2016, each dedicated to training and educating teenage drivers.
"The Dodge brand wants all drivers to experience that visceral feeling that makes them fall in love with driving, and that includes making sure they feel comfortable in all driving situations," said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. "The 'Mopar Road Ready Powered by Dodge' program gives new teen drivers the opportunity to learn important driving skills, gain valuable experience behind the wheel and fall in love with driving in the process."
Following the Center Line stop, the program will visit Bandimere Speedway in Morrison, Colorado, October 24-25. Bandimere Speedway is home to Mopar's headline event, the Mopar Mile-High NHRA Nationals drag race. Additional event dates and locations will be released in the near future.
"Mopar Road Ready Powered by Dodge" is sponsored by the FCA Foundation, in collaboration with the National Hot Rod Association (NHRA) Motorsports Museum and B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe), two nationally recognized non-profit 501(c)3 organizations that share similar missions of promoting the importance of safe and responsible driving.
The advanced driving program, designed to teach safe and defensive driving techniques, is available to teens between the ages of 15-19 with a learner's or driver's license and at least 30 hours of driving experience. Participants will benefit from a proven curriculum and skilled high-caliber instructors provided by the B.R.A.K.E.S. organization. It incorporates both classroom education and hands-on training with a 3:1 student-to-instructor ratio, allowing for quality time with each teen.
Each teen driver's participation in the training program will include a companion experience for a parent or adult guardian who also will actively take part. "Mopar Road Ready Powered by Dodge" sessions provide a brief classroom review of core driving topics, including proper seat positioning, hand positioning and basic vehicle dynamics. Advanced behind-the-wheel training will then be provided to teens, with on-track course sessions including accident avoidance (slalom), distraction, panic stop, wheel drop and wet skid pad.
"Mopar Road Ready Powered by Dodge" classes are free of charge to registered teens and their parents or guardians. A $99 refundable registration deposit (plus processing fees) is required to secure a spot and is returned after the session or can be donated to the B.R.A.K.E.S organization to help support the continuation and growth of the program.
For information on future "Mopar Road Ready Powered by Dodge" events, visit Mopar.com. For more information on the NHRA Motorsports Museum and B.R.A.K.E.S., visit www.nhra.com or www.putonthebrakes.org.
"Mopar Miles" Bear debuts at Center Line event
The "Mopar Road Ready Powered by Dodge" Center Line stop will also mark the debut of the "Mopar Miles" Bear, part of the brand's mission to keep teenagers safe on the road. For every plush "Mopar Miles" Bear sold, Mopar will donate a portion of the proceeds to the B.R.A.K.E.S teen driving school.
The "Mopar Miles" Bear will be blogging, posting and tweeting on the Mopar brand's official website, Mopar.com, as well as on Mopar social media channels, including Facebook and Twitter, throughout the upcoming months. Miles will give a "bear's take" on the world of Mopar, sharing his adventures and providing sneak peeks at Mopar events.
Participants in the Center Line "Mopar Road Ready Powered by Dodge" event will have the opportunity to win the "Mopar Miles" Bear. "Mopar Miles" will also be available for purchase at local FCA US dealerships in late October, or for order now via www.wearmopar.com.
About the FCA Foundation
Since 1953, the FCA Foundation, the charitable arm of FCA US LLC, has invested more than $500 million in charitable organizations and initiatives that help empower people and build strong, viable communities. The FCA Foundation invests in programs that generate meaningful and measurable societal impacts in the following areas:
- Education – programs that inspire young minds, particularly in the fields of science, technology, engineering and math (STEM)
- Military – programs that support financial and basic needs of military service members, veterans and their families
- Multicultural/Diversity – programs that promote inclusion and opportunity for diverse populations
- Youth Development – programs that help young people develop the skills and leadership qualities to succeed in school, at work and in life
Additionally, FCA US seeks opportunities to support communities through its Motor Citizens® volunteer program. This innovative program enables FCA US salaried employees to use 18 hours of paid time each year to be an Engine for Change by investing their time and talents in community service projects.
About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand, and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models delivers best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.
About Mopar Brand
Mopar (a simple contraction of the words MOtor and PARts) was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.
Today, Mopar is FCA's service, parts and customer-care brand and distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.
Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
Photo - http://photos.prnewswire.com/prnh/20150910/265440
SOURCE FCA US LLC
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