Classic Firearms' New Brand Identity Marks Major Milestone for One of the Industry's Original Online Retailers

MONROE, N.C., Oct. 8, 2026/PRNewswire/ -- Today, Classic Firearms announced a refreshed brand identity, including a new logo, almost four decades after a local enthusiast set out to make high-quality, and in some cases hard-to-find, firearms available to the broader public at reasonable prices. The update marks a new chapter for one of the industry's original online retailers, which has filled millions of orders since 1989.

That growth has been supported by deep, long-term relationships with industry-leading distributors as well as specialized, niche partners and direct relationships with importers and manufacturers giving Classic Firearms access to inventory other retailers can't match. The refresh reflects how far the company has come since its founding, while keeping its original commitment to customers.

"We started this brand journey as a way to reconnect a much larger, much more technologically sophisticated Classic Firearms with the founding principles that made it the best choice for online firearms buyers over the last 37 years," said Ryan Haas, President of Classic Firearms. "A reconnection, in a modern setting, to classic values and, most importantly, to customers." Haas said.

The company's core values, curated product selection, customer service commitment, and focus on its community remain unchanged. Every shotgun, rifle, handgun, optic, accessory and case of ammunition Classic Firearms stocks in its local, quick ship inventory is selected by a team of actual firearm owners. The company will continue to offer a curated selection of quick-ship and specialty items, including military surplus and law enforcement trade-ins, as well as a huge selection of in-stock items spanning all firearms-related categories via our large fulfillment network, backed by the speed and accuracy Classic's customers have come to expect.

The updated identity will roll out across the company's website, packaging, and marketing channels in the coming weeks.

About Classic Firearms
Classic Firearms is a direct-to-consumer online retailer offering an extensive selection of firearms, ammunition, and related gear, including hard-to-find and specialty inventory secured through long-standing industry relationships. Known for fast shipping and high order accuracy, Classic Firearms has served firearms enthusiasts and everyday buyers since 1989 as one of the industry's original online retailers.

Media Contact

Grant Ruder
Senior Director, Marketing
(813) 825-5513
[email protected]
https://www.classicfirearms.com/

SOURCE Classic Firearms