Digitally Native Retailer Classic Firearms Introduces Refreshed Brand Identity to Reflect Its Growth

MONROE, N.C., Oct. 8, 2026 /PRNewswire/ -- Today, Classic Firearms, a digitally native, direct-to-consumer retailer, announced a brand refresh, including a new logo, as part of a broader evolution of its identity. What started nearly four decades ago as local enthusiasts looking for a better way to make high-quality, and in some cases hard-to-find, firearms available to the broader public at reasonable prices has grown into a company that has filled millions of orders and built one of the category's most established digital footprints.

Classic Firearms combines a large product catalog, approximately 3,000 carefully curated locally stocked quickship SKUs, and roughly 45,000 drop-shipped items, with a high tech fulfillment system built from the ground up to process and ship orders quickly and accurately. Deep long-term relationships with industry-leading distributors as well as specialized, niche partners and direct relationships with importers and manufacturers give the company access to inventory at a scale few competitors can match. The refreshed identity is designed to better represent the maturity the business has reached since those early days and reconnect with its founding values and its customers.

"As we have scaled the business, our focus has been on high-volume execution which we have done very well. Now we need our brand to catch up to where we are as a business while at the same time reconnecting our brand, and the business as a whole, to the classic values that made Classic Firearms unique in the space. This is not a change in how we operate, rather it is a change in how we present ourselves to the outside world and how we engage with, and build relationships with, our customers, business partners and the firearms community by leveraging those classic values in a modern environment." said Ryan Haas, President of Classic Firearms.

The company's core values and commitment to providing the best customer service experience and product selection remain the same. They form the foundation of everything we do as a company. Every product in Classic Firearms' local, quickship stock has been selected by its own staff, all of which are firearms owners and enthusiasts, and the business will continue to prioritize fast order turnaround, high accuracy, and a broad selection of specialty and hard-to-find products supported by its industry relationships.

The new brand identity will be visible across Classic Firearms's website, packaging, and customer communications in the coming weeks.

About Classic Firearms
Classic Firearms is a direct-to-consumer online retailer offering an extensive selection of firearms, ammunition, and related gear, including hard-to-find and specialty inventory secured through long-standing industry relationships. Known for fast shipping and high order accuracy, Classic Firearms has served firearms enthusiasts and everyday buyers since 1989 as one of the industry's original online retailers.

Media Contact
Grant Ruder
Senior Director, Marketing
(813) 825-5513
[email protected]
https://www.classicfirearms.com/ 

SOURCE Classic Firearms