SAN FRANCISCO, July 29, 2015 /PRNewswire/ -- ClearSlide, the leading Platform for Sales and Marketing Success, announced today that leading research firm Gartner recognized ClearSlide as a Representative Vendor in its first ever Market Guide for Digital Content Management for Sales.1 This definitive guide was developed to help sales, marketing and IT leaders better understand the market and ecosystem for sales content management and recognized 13 vendors from across the field.
According to Gartner, "Content management software is used by most sales organizations to drive sales outcomes, but new solutions have emerged that focus on sales process efficiency and effectiveness [...] This is a rapidly maturing marketplace. Whether using an SFA vendor's native capabilities or using a point solution, enterprises have adopted these efficiency tools to improve delivery of sales collateral to salespeople or to improve engagement with prospects and clients."
We believe ClearSlide is recognized in this market guide because it offers a wide set of content management and communications capabilities suitable for inside and outside sales representatives. With its easy-to-use platform and real-time analytics, ClearSlide helps organizations more successfully engage with customers to achieve better business outcomes.
"Our inclusion in the Market Guide for Digital Content Management for Sales validates the work that we've been doing on behalf of our customers to drive sales and marketing success," said Dustin Grosse, COO at ClearSlide. "Over the past year, we have introduced new and innovative solutions that empower salespeople to deliver better presentations, improve overall sales team productivity, and track content effectiveness."
Gartner evaluated ClearSlide's market leading Live Pitch functionality, which enables users to select appropriate presentations on the fly via Web or mobile and then immediately connect with customers into virtual meetings, without the delays common to traditional technologies. In addition, Gartner also evaluated ClearSlide's Email Pitch solution, which allows users to generate, deliver, and track rich content presentations. Sales representatives are alerted when customers access and read content, along with how much time customers spent engaging with content, to help them better address customer needs. If a company uses Salesforce or Microsoft Dynamics, ClearSlide connectors automatically log engagement activity, including call notes, directly into opportunity or account records.
"With this Market Guide, we feel Gartner is injecting more transparency into this important category," said Grosse. "Sales leaders need solutions that bring sales content directly into the opportunity management process, and marketing leaders need objective information on what content is working to measure effectiveness and contribute to overall success."
1 Gartner, Market Guide for Digital Content Management for Sales, Tad Travis, Todd Berkowitz, June 30, 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
ClearSlide, The Platform for Sales and Marketing Success, powers valuable, genuine business conversations and enables organizations to achieve better business outcomes. ClearSlide improves customer communications (phone, email, face-to-face) by providing real-time visibility and analytics for sales and marketing leaders. As a result, customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing messaging. Founded in 2009 and headquartered in San Francisco, ClearSlide serves thousands of customers, including Rackspace, Thomson Reuters, Comcast, SurveyMonkey, LinkedIn, and more.
The ClearSlide platform gives sales and marketing leaders insight into the real-time activity of their teams and provides deep analytics about the types of content that ultimately is most impactful with customers. For sales professionals, ClearSlide allows for easy communication with customers and prospects, whether online or in-person, using ClearSlide's web-based or mobile applications.