Cleavage vs. Cover-up: New Study Sponsored By Violet® iodine Reveals 73 percent of American Women Aren't Looking to Show-off 'The Girls'

A Majority of Women Will Happily Cover-up their Breasts and Flaunt One-Piece Bathing Suits This Summer

Jul 08, 2015, 09:22 ET from BioPharmX Corporation

MENLO PARK, Calif., July 8, 2015 /PRNewswire/ -- If you've got them, flaunt them, right?  Well, that's now only true for 27% of American women according to a new survey conducted by Newlio for Violet® iodine. In fact, this summer, the top swimsuit choice will be a one-piece (51 percent), followed by a tankini (18 percent), and a bikini (13 percent). Modesty may be on the rise this season, but the majority of women (73%) are perfectly happy with their cup sizes.

Why are so many women shying away from showing off their breasts when they adore them? This could be tied to the fact that more than 60% (62.4%) of women surveyed between the ages of 19-39 experience "breast tenderness" associated with their menstrual cycle.

"PMS-related breast discomfort like tenderness, aches, swelling and heaviness can be really disruptive to a woman's regular routine – often dictating what she will wear, whether or not she'll go to the gym or even partake in sexual activity," said Anja Krammer, President, BioPharmX Corporation. "Many women suffer in silence and don't realize that there is a new simple option available to relieve the discomfort. Incorporating the daily supplement, Violet iodine, into a health and wellness routine can not only help alleviate many of the most common symptoms but also promote overall breast health."

For additional survey findings, please reference the following fact sheet:

The survey was conducted by Newlio among a nationally representative sample of 1,067 U.S. adult women, using an email invitation and an online survey. The panel was provided in partnership with The Nielsen Company (US) LLC.

About Violet® iodine
Violet iodine is a daily iodine supplement for the relief of the most common symptoms of cyclic mastalgia and fibrocystic breast condition (FBC), including monthly swelling, tenderness, aches and heaviness. Violet iodine is available for sale at select CVS Pharmacies and The Vitamin Shoppe and online at,,, and To learn more about Violet iodine, visit and follow us on Facebook and Twitter.

About BioPharmX™ Corporation
BioPharmX™ Corporation (NYSE MKT: BPMX) is a Silicon Valley-based specialty pharmaceutical company, which seeks to provide products through, proprietary platform technologies for prescription, over-the-counter ("OTC"), and supplement applications in the health and wellness markets, including women's health and dermatology. To learn more about BioPharmX, visit

SOURCE BioPharmX Corporation