NEW YORK and SAN FRANCISCO, March 3, 2016 /PRNewswire/ -- Clickable, Inc., a global leader in social monitoring and reputation management, today announced that it has purchased the business of Talkwheel.com Inc.
Talkwheel unifies and analyzes a brand's social media through the first visually interactive community platform. The acquisition of Talkwheel is aligned with Clickable's strategy to offer customers the most complete, end-to-end social marketing solution. Enhanced by Talkwheel, Clickable will expand its ability to offer a social community component to accelerate brand engagement for current and future customers. Talkwheel will also bring complementary capabilities and technologies to Clickable, including key influencer and trending topics analytics.
"I have known Jeff Harris and Joe Geraghty, the founders of Talkwheel, for many years and have always thought Talkwheel had the most innovative fan engagement solution in market," said Clickable CEO Mike Onghai. "Combining Talkwheel's consumer facing offering with Clickable's leading social media monitoring and reputation platform, allows us to now have one of the most well rounded solutions in the social marketing space. We are now well positioned to cover consumer and media brands to large franchises."
One of the lesser-known accomplishments of Talkwheel is they started by releasing a visualization of Twitter that gained 6.5 million users in a very short period. Another goal of the Talkwheel acquisition is to release a couple more of these powerful visualizations of different social media sites.
"We are extremely excited to join the Clickable family," said Talkwheel CEO Jeff Harris. "Mike's leadership in the social space and his clear vision of how our company can easily be integrated into Clickable made the deal a no brainer for us. Together we will accelerate our goals in helping brands and customers take control and stimulate their social media efforts.
Talkwheel will continue to function as an independent company, but will integrate pieces of their technology into Clickable's many offerings over the coming months.
Industry-leading Clickable, a subsidiary of LookSmart Group Inc., helps agencies and brands measure their marketing ROI by connecting disparate products and services into one platform. The extensible dashboard comes with social media publishing and monitoring, ad buying, and moderation workflow management. The product connects to any data source and visualizes data in any layout, meeting the demands of companies ranging from Fortune 50 customers to mid-market agencies.
Clickable combines social and search data with proprietary analytics for networks such as: Facebook, Twitter, Instagram, Vine, Youtube, Tumblr, Google Adwords, Google Analytics, Google DFP, Bing Adcenter, Sina Weibo, RenRen, vKontakte, Vimeo, Mixi, Mxit, Naver, YouKu, FourSquare, LinkedIn, Tumblr, as well as CRM, email, and marketing funnel tools. With over $60 million of invested capital in its data warehouse infrastructure, Clickable's robust technology can provide the data integrity that has become a differentiating factor from its competitors.
Talkwheel is a new age social communication and community platform that empowers brands to build simple yet interactive, hosted, consumer-facing communities. Talkwheel can easily integrate into any website, mobile app, blog, and social media channel. Our product turns random social media comments into continuous and meaningful user discussion. Talkwheel aggregates comments across web and mobile into one unified, fan-driven conversation no matter the consumer touch point.
SOURCE Clickable, Inc.