Clickable Announces New Marketing ROI Dashboard
New Dashboard Helps Brands Understand their Marketing ROI by Connecting Products and Services into One Platform
SAN FRANCISCO, Oct. 1, 2014 /PRNewswire/ -- Clickable, a LookSmart (NASDAQ: LOOK) company, the leading marketing ROI platform, today announced the launch of its new customizable Clickable Marketing ROI dashboard, created to allow brands and agencies to connect data from any marketing and sales product or service in one platform. The dashboard comes with the option of sub-managed ad operations for the brand or agency.
Clickable has built the industry's most complete social and search marketing business intelligence platform for acquiring and engaging customers across Facebook, Google and Bing, and other networks like LinkedIn, Yelp, Twitter and Youtube. The platform comes with broadcasting, moderation and ad buying workflow management.
One of Clickable's brand clients demonstrated ROI improvement where the client saved $1 million over two years using dashboard that connects all the social media network channels in one place.
Clickable and its partners have helped hundreds of online advertisers thrive -- a number that is expected to grow considerably over the next year.
"We are at a pivotal moment for CMO's and brand marketers," noted Michael Onghai, Chief Customer Painkiller of Clickable. "There are currently over 2,000 marketing and sales vendors and channels, including display, video, search, social, mobile, retargeting, email and other offline channels. This has created endless opportunities for marketers to connect with new prospects and existing customers, as well as, increased complexity for the marketing executive. We are committed to ensuring that clients have the most advanced online advertising intelligence platform, and the thought leadership to help better engage their customers through search and social advertising/storytelling."
Clickable offers out-of-the-box and pilot-trial customized solutions.
If you are a brand looking to increase ROI of your marketing budgets, sign up for a free trial at https://app.clickable.com/signup/.
About Clickable
Clickable makes marketers thrive by delivering powerful intelligence for social and search advertising. With Clickable, marketers simplify complex data into meaningful metrics and customer insights, and demonstrate ROI while making more profitable advertising decisions across Facebook, Twitter, Google, Bing, LinkedIn and more. Marketers can track real-time performance as well as downstream engagement and purchasing behaviors, and then demonstrate ROI through a beautiful reporting experience.
About LookSmart, Ltd.
LookSmart is a pioneer in online advertising. Founded in 1997, LookSmart has been connecting advertisers and agencies to high quality sources of inventory for performance marketing, and helps online publishers monetize their inventory through our award winning Ad Center platform. LookSmart's highly scalable technology processes billions of search queries on a daily basis, enabling marketers to bid in real-time across search and display inventory, and leverage intent data to get performance that meets aggressive campaign goals. LookSmart also operates Clickable.com, a technology-enabled solutions company that uses social media data to help some of the world's most valuable brands understand their customer needs and improve performance,as well as providing a technology-enabled services company that helps companies and agencies manage their online marketing for themselves and their clients. LookSmart is based in San Francisco, California. LookSmart also operates NovaTech, a cloud infrastructure platform built for Internet scale. From its data center in Phoenix, Arizona, NovaTech provides managed IT services powering its client's leading-edge clients applications for customers ranging from Web startups to global enterprises. For more information, visit www.looksmart.net, www.clickable.com, www.novatech.io, or call (415) 348-7000.
Forward-Looking Statements
This press release contains forward-looking statements that are subject to factors that could cause actual results to differ materially from the results contemplated by the forward-looking statements, including assumptions that may or may not be correct or accurate due to the inherent uncertainty of future events, the actions of third parties we cannot control or predict with certainty, and other factors that may cause us to change our plans.
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SOURCE LookSmart
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