Clienteling Drives 63% Higher Customer Spend, According to Tulip's 2nd Annual Benchmark Report

TORONTO, Oct. 9, 2025 /PRNewswire/ -- Tulip, the global leader in retail clienteling software solutions, released its 2nd annual Clienteling Benchmark Report today. The comprehensive analysis of clienteling strategies by retailers in 46 countries reveals that clienteling sales influence customers to spend 63% more per month, signaling a massive return on investment for retailers.

The benchmark report covers data from boutique chains to multinational brands. It examines how clienteling changes customer behavior: influencing more purchases, reducing time between purchases, and driving higher spend. The analysis also reveals how specific communication channels impact brand affinity, loyalty, and sales conversion.

2025 key clienteling benchmarks show massive ROI

By analyzing global aggregate data, the report highlights several critical trends demonstrating clienteling's financial impact on retailer performance:

• Sales value: Clienteling sales earn 194% higher AOV than AOV without clienteling.
• Customer spend: Customers spend 63% more per month on average with clienteling.
• Conversion rates: Clienteling communications boast an 11% conversion rate on average, more than 5X higher than corporate communications, which convert at just 2–5%.
• Channel performance: Voice calls, direct mail, and social messaging generate higher conversion rates and sales values.
• Adoption: Retailers are leaning into clienteling to increase sales, with an 11% increase in communications per store from last year.
• Channel shifts: Usage of Text, iMessage, and WhatsApp has increased from last year, while email usage has declined.

The report concludes that clienteling communications result in higher conversion rates, more purchases, and higher value sales compared to average store sales. The report also examines the communication channels store associates use—such as text, voice, and social media— to communicate directly with customers outside of the store, analyzing which channels drive higher conversion rates and sales values.

"Ultimately, clienteling is one of the most powerful levers available to retailers today. It is relevant not only to luxury and premium brands, but increasingly to broader market segments as well. This report offers an overview of the current outcomes associated with clienteling tools and serves as a practical resource for clienteling execution," said Tulip CEO Ian Rawlins.

The free 2nd annual Tulip Clienteling Benchmark Report, which includes the full data analysis and execution insights, is available for download here. To learn more about Tulip Clienteling, book a demo with their team of retail experts today.

About Tulip

Tulip revolutionizes retail by putting powerful loyalty-enhancing technology in the hands of sales associates and retail operations teams. Founded in 2013, we've built the world's most comprehensive retail customer engagement platform featuring best-in-class Clienteling and Online Assisted Selling, targeted outreach, and mobile POS, infused with productivity-enhancing AI to build and sustain greater customer lifetime value. The world's most iconic retailers like Versace, COACH, Pandora, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, David Yurman, and Michael Kors choose Tulip to deliver exceptional shopping experiences that strengthen customer bonds and accelerate sales growth.

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SOURCE Tulip