BOULDER, Colo., Sept. 8, 2014 /PRNewswire/ -- Clip Interactive today announced a partnership with Beasley Broadcast Group, Inc. to create custom branded mobile apps for the company's portfolio of radio stations, located across all markets. Clip Interactive will also develop a new and improved version of Beasley's iRadioNOW portal application for listening and interacting with all Beasley stations and digital-only channels.
This collaboration, set to go live Oct. 15, will improve Beasley Broadcast's mobile footprint in the United States and develop new revenue streams for the stations owned and operated by Beasley.
Beasley's custom branded Clip Radio-powered apps will give listeners a new way to interact with their favorite radio stations. Clip Interactive's technology enables users to not only listen but also browse broadcast radio content from the past hour and have the ability to rate music, enter contests, access advertiser offers and more.
"Beasley is a unique partner and thought leader who values the importance of creating rich interactivity for their broadcast stations and digital properties," said Bill Freund, chief revenue officer at Clip Interactive. "Our technology now brings interactivity to all of Beasley's audio sources, creating a unified user experience for their listeners and a single way to interact with all Beasley stations."
Furthermore, Clip Interactive will develop a new Listen Live Web Player, for all of Beasley's websites. Equipped with Clip Interactive's unique technology and design, this new interactive web player will enhance users' online listening experience. The updated Listen Live Player will function on all iPhone and Android devices.
"Beyond the state-of-the-art features that the Clip Radio-powered apps and technology will provide for our listeners, the potential benefits for our advertisers are equally exciting," said EVP and Chief Financial Officer Caroline Beasley of Beasley Broadcast Group. "This partnership will enable us to offer advertisers an impactful and innovative way to reach our vast and diverse audience with interactive digital components tied to traditional on-air spots."
About Clip Interactive
Clip Interactive is a Boulder, Colorado technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
Founded in 1961, Beasley Broadcast Group, Inc.,www.bbgi.com, is a radio broadcasting company that owns and operates 44 stations (28 FM and 16 AM) located in eleven large- and mid-size markets in the United States. The Company also operates one station in the expanded AM band in Augusta, GA.
SOURCE Clip Interactive