BOULDER, Colo., Oct. 16, 2014 /PRNewswire/ -- Today, only five weeks since their announcement of exceeding $1M in revenue for station partners, Clip Interactive announced that they have doubled this to more than $2M. Additionally, Clip Interactive reports an increase in monthly active users (MAUs) and engagement.
Within the first three months of launch, partners are reporting six figure increases in revenue due to the addition of Clip Interactive's technology. Sixty five percent of this revenue delivered to radio station partners to date is new and incremental, a clear sign that non-radio advertisers will shift their dollars to broadcast when offered a compelling digital marketing service tied to performance data.
"Our main focus is to provide a rich and compelling listener experience on broadcast and stream. Engaged radio users translates to consumer action on interactive mobile ads tied to the broadcast, and that's what is bringing new advertisers and premium pricing to spot radio," said Bill Freund, chief revenue officer at Clip Interactive.
Clip Interactive's platform is driving tremendous growth in other areas, including user engagement, downloads, streaming usage and accessibility.
Radio apps powered with Clip Interactive technology are seeing high engagement rates across the board. Engagement rate is measured by counting actions relative to opened promotions, including completing a survey, watching a video, voting on a poll, etc.
All time average engagement rates with Clip Interactive technology produce the following results:
- Mobile ads tied to the broadcast: 24 percent
- Mobile Songs/Music content tied to the broadcast: 21 percent
- Mobile radio promotions tied to the broadcast: 33 percent
Clip Interactive's radio station partners realize an immediate increase in mobile app downloads and MAUs. Radio station partners report that they more than double their mobile user base in the first year. Interactivity appeals to all listeners, not just those that wish to stream the station, which is behind this growth.
Streaming Stats and Usage
Radio stations that embed their apps with Clip Interactive technology are seeing their year-over-year monthly streaming app sessions, total listening hours (TLH) and unique visits grow more than 200 percent. Streaming content, along with the broadcast content, is also interactive.
Clip Interactive's technology is widely available and flexible, working on all mobile Android and iOS devices and with any mobile carrier. Clip Interactive also enables users to interact with radio regardless of how they are listening to it — traditional broadcast (93 percent of the audience), streaming through the app itself (7 percent of the audience) or via the FM chip.
"Clip Interactive's technology activates all listening sources so, no matter how listening habits change over time, listeners will be able to interact. But, today our focus is on developing interactive radio campaigns for the largest audience so that we can generate the most revenue, and that's the broadcast audience. We are thrilled to see the industry leveraging the technology and showcasing the true value of radio," said Freund.
About Clip Interactive
Clip Interactive is a Boulder, Colorado technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
SOURCE Clip Interactive