BOULDER, Colo., Sept. 10, 2014 /PRNewswire/ -- Today, Clip Interactive announced a deal with Digity Companies, LLC to develop interactive mobile radio applications for 68 radio stations in 16 markets, beginning with San Jose, CA.
Clip Radio-powered apps will go live in San Jose in October, while the remainder of the apps will roll out in early 2015. The interactive radio apps, which have proven to increase radio station advertising revenue by offering new opportunities and incentives for advertisers and local businesses, will significantly help increase listener engagement for Digity stations.
"It is more important than ever for radio stations to optimize their mobile strategies to better engage their listeners and offer an additional return on investment for advertisers and local businesses," said Dean Goodman, CEO of Digity. "After extensive research, we determined that Clip Interactive has the most comprehensive technology and has proven that their innovative interactive platform can deliver measurable results to our radio stations, advertisers and listeners."
The Digity station apps will enable listeners to interact with and respond to all elements of the broadcast or mobile stream by downloading music, entering contests, accessing special offers, taking polls and more.
"Digity is allowing us to further expand our footprint of interactive radio and help stations grow and retain advertising dollars they may have lost to digital only media," said Bill Freund, chief revenue officer at Clip Interactive. "Digity is a rapidly-growing radio holdings company that is looking to establish itself as a forward thinker in the industry. We are thrilled to be a part of their strategic plan to make broadcast radio a stronger, more viable medium."
About Clip Interactive
Clip Interactive is a Boulder, Colorado, technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and to provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
Digity, LLC is a diversified local media, digital entertainment and event marketing company.
SOURCE Clip Interactive