Clorox® Teams Up With National Association of Hispanic Nurses to Announce Hispanic Nurses Network Initiative

OAKLAND, Calif., April 12, 2012 /PRNewswire/ -- In response to the lack of healthcare information available for Hispanics, The Clorox Company, in partnership with the National Association of Hispanic Nurses (NAHN), announced today the launch of the Hispanic Nurses Network, a new healthcare resource for Hispanic families. The announcement was made by Aliza Lifshitz, MD, founder and editor in chief of VidaySalud.com, along with Angie Millan, RNP, MSN, president of the NAHN during the Hispanicize Conference.  The conference is taking place this week in Miami where Hispanic influencers are gathered to discuss different topics of relevance to the Hispanic community.

"Research shows that Hispanics are less likely than non-Hispanics to have access to preventive health services and healthcare information," said Jay Stilwell, marketing manager from The Clorox Company. "Since nurses are often a family's first stop for healthcare services, we created the Hispanic Nurses Network to serve as a resource on health and wellness matters to U.S. Hispanic families."

The Hispanic Nurses Network consists of Spanish-speaking nurses in Miami, Los Angeles, Chicago and New York, who will act as healthcare advocates to share health information and educate Hispanics on how to keep their homes healthy, through media interviews at local outlets and Q&A sessions at www.facebook.com/cloroxlatino. Healthcare expert Dr. Lifshitz will also provide support and recommendations for the Hispanic Nurses Network, as well as health content for the Clorox® Latino Facebook page.

"There is nothing more important in life than being healthy," said Dr. Aliza Lifshitz, renowned physician, author and health expert. "As a doctor and as an editor in chief of VidaySalud.com, I am very well aware of the need Hispanics have for healthcare advice, and that is why I applaud this initiative and truly believe that the Hispanic Nurses Network will help people stay informed."

The NAHN is also an advocate for the creation of the Hispanic Nurses Network since it represents a new way through which the organization can help improve the quality of health and nursing care of Hispanic consumers.

"Nurses (whether at school, workplaces or clinics) educate parents and children on health issues and often identify medical issues prior to referring them to their healthcare providers," said Angie Millan, president of NAHN. "We know Hispanics are searching for health information in their own language.   Our goal is to support them by providing guidance and helping them to deal with health issues in Spanish."

For more information about the Hispanic Nurses Network, receive health tips and learn about interactive, Q&A sessions with nurses, please visit www.facebook.com/cloroxlatino or www.cloroxenespanol.com.

The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.

About National Association of Hispanic Nurses (NAHN) 
NAHN National Association of Hispanic Nurses® is a non-profit professional association committed to the promotion of the professionalism and dedication of Hispanic nurses by providing equal access to educational, professional, and economic opportunities for Hispanic nurses. NAHN is also dedicated to the improvement of the quality of health and nursing care of Hispanic consumers. For more information, please visit http://www.nahnnet.org or http://www.thehispanicnurses.org.

SOURCE The Clorox Company