CMI and MedCityNews.com to Launch Content Marketing World Health Summit in Cleveland, Ohio

CLEVELAND, Aug. 30, 2012 /PRNewswire/ -- The Content Marketing Institute (CMI), operators of Content Marketing World, announced today the launch of Content Marketing World Health Summit. CMW Health Summit, developed in association with MedCityNews.com, will be held November 7-8, 2012 in Cleveland, Ohio.

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CMW Health Summit will be the first major content marketing event held specifically for brand marketers in the healthcare industry. The event is in direct response to the increase in healthcare brand marketers publishing their own online, social media and print content as part of their marketing programs.

CMW Health Summit already boasts an all-star lineup of marketing professionals from the Mayo Clinic, Johns Hopkins Medicine and the Cleveland Clinic, and includes both general session and in-depth workshop programs in content strategy and social media for B2B and B2C healthcare marketers.

"Managing the content marketing process in the healthcare industry is perhaps the most challenging of all industries, due to all the regulatory and public content concerns," says Joe Pulizzi, Content Marketing World founder. "CMW Health Summit is one of the ways we can help marketing pros in healthcare take a critical next step towards content marketing and social media success."

Topics at CMW Health Summit include:

• The Heathcare Provider as a Media Company
• Social Media and Content Creation for Hospitals
• Managing the Content Marketing Process
• Regulated Content and Ethics
• Content Marketing Metrics and ROI
• The Latest in Content Marketing Technology

"The ways hospitals and life science companies are using content is as important to changing patient behavior, driving referrals and innovating as the clinical innovations," said Chris Seper, CEO of MedCityNews.com. "Content is part of the innovation conversation in healthcare and this summit will bring that topic to the forefront of discussion."

For more information about CMW Health Summit, go to http://health.contentmarketingworld.com. Sponsorship opportunities are available at http://health.contentmarketingworld.com/sponsors/.

About Content Marketing Institute (CMI):

Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches non-media brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a division of Z Squared Media, a 2012 Inc. 500 company.

About MedCity Media:

MedCity Media creates content for healthcare stakeholders. It is the publisher of MedCityNews.com, one of the fastest-growing sites in healthcare and life sciences. It is the leading destination covering the business of healthcare and life science innovation for healthcare decision makers. MedCity News offers insight into what's next and what matters with a mix of breaking news and analysis on startups and established industry leaders, personalities, policies as well as the most important deals.

SOURCE Content Marketing Institute