COAMA and PR Newswire Maintain Strategic Partnership to Benefit Colorado Marketing Community
COAMA Continues to Enhance Organizational Capabilities through Strategic Partnership with Global Newswire Service
DENVER, Jan. 18, 2011 /PRNewswire/ -- The Colorado American Marketing Association (COAMA) announces the continuation of a dynamic strategic partnership through 2011 with a global leader in news and information services - PR Newswire.
With a solid reciprocal relationship, PR Newswire offers COAMA professional news release distribution services and added public relations support to raise awareness about COAMA in the Colorado business and marketing community.
In turn, COAMA provides PR Newswire with marketing assistance in case studies and research for projects, inclusion in special member events, as well as marketing PR Newswire to its professional members. Through this partnership, COAMA continues to reach intended audiences through comprehensive and consistent communication channels.
"Colorado AMA is always looking for ways to enhance its overall organizational capabilities to make it more valuable to its members," said Jaclyn Agy, president of COAMA. "The mutually beneficial strategic partnership with PR Newswire is an important step in achieving this goal."
More information about COAMA: COAMA is the place marketers plug-in, recharge, and succeed. For 50 years, COAMA has delivered knowledge on emerging marketing trends and issues through integrated, strategic and tactical expertise. COAMA connects marketers to the right people and information to thrive in their marketing careers.
More information about PR Newswire: PR Newswire pioneered the commercial news distribution industry in 1954 and remains the global leader of innovative marketing and communication solutions in today's Age of Engagement. Their broad range of products and services allows clients to optimize and distribute multimedia content to key audiences, across all channels, anywhere in the world.
SOURCE Colorado American Marketing Association
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