CocoaVia® Brand Expands National Presence; Innovative Cocoa Extract Supplement In Capsules Now Sold In 710 GNC Stores And On GNC.com

GERMANTOWN, Md., Feb. 13, 2014 /PRNewswire/ -- CocoaVia® brand announced today that CocoaVia® daily cocoa extract supplement capsules are now available in 710 GNC stores nationwide and on GNC.com.  The cocoa flavanols in CocoaVia® are scientifically proven to support healthy circulation and maintain cardiovascular health.  CocoaVia® supplement helps arteries and blood vessels stay flexible at any age, maintaining the flow of oxygen and nutrients to organs and tissues.  Healthy circulation is essential to a healthy heart, brain, muscles, eyes and skin.  

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CocoaVia® capsules are made using the patented Cocoapro® process, which preserves the flavanols found naturally in cocoa beans to deliver the highest concentration of cocoa flavanols per serving in a dietary supplement.  The product is targeted to Baby Boomers who want to defy their age and who want to look and feel their best from the inside out.

"We are thrilled to announce this retailing partnership between CocoaVia® brand and GNC," said Jeff Nowinski, Sales Director, CocoaVia® brand.  "As the nation's largest specialty retailer of health and wellness products, GNC provides a valuable distribution channel that enables us to extend our reach to loyal GNC customers while supporting our efforts to build awareness of the tremendous health benefits of cocoa flavanols."

CocoaVia® capsules are sold in 60 count bottles.  This product is the newest member of the CocoaVia® cocoa extract supplement product line, which also includes a powdered cocoa extract supplement packaged in convenient single-serving stick packs.  For more information about the full line of CocoaVia® supplements, visit www.cocoavia.com.

Retailers interested in potential product distribution should email [email protected].

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars Symbioscience brands include COCOAVIA®, COCOAPRO®, and WISDOM PANEL®. 

SOURCE CocoaVia