CodeBaby CEO to Present 'The Human Connection: Decoding B2B Customer Behavior Online' at SoCal BMA Luncheon in LA

Business Marketing Association, Southern California Chapter (SoCal BMA) Nov. 4 Luncheon at the Luxe Hotel on Sunset

NEWPORT BEACH, Calif., Nov. 1, 2010 /PRNewswire-USNewswire/ -- SoCal BMA will host a luncheon presentation by Patrick Bultema, CEO of CodeBaby Inc., on Nov. 4 from 11:30 a.m. to 1:30 p.m. at the Luxe Hotel on Sunset Boulevard in Los Angeles.  Bultema will deliver targeted insight into the nature of online human behavior, uncovering the myths and mistaken assumptions often brought to the digital context.

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In an engaging and accessible manner, Bultema will draw from recent developments in Neuroscience and Social Psychology to decode online human customer behavior, offering provocative examples of innovations being brought to the online customer experience.  Bultema is widely recognized for his career of innovation, insight and leadership in the emerging world of online customer experience and website conversion behavior.

Keynote: Patrick Bultema, CEO, CodeBaby Inc.

"The Human Connection:  Decoding B2B Behavior Online"

Bultema's presentation will address:

• The significance of engaging customers at an intuitive, emotional level
• How and why the highly interactive human dynamic must be respected
• The power of exploring emerging innovations for making a human connection online.  

Who Should Attend:

CEOs - Chief Marketing Officers - VPs and Directors of Marketing - Marketing Managers and Communicators

When: Thurs, Nov. 4  - 11:30 a.m. – 1:30 p.m. - Lunch

Where:

Luxe Hotel Sunset Boulevard - 11461 Sunset Boulevard - Los Angeles, CA 90049 - (310) 476-6571

Fee:  $25-$40 for Advance Registration; $60 At-the-Door

How:  Register now at http://www.SoCalBMA.org/Programs

As CEO of CodeBaby, a new media, internet company providing innovations for online customer experience and conversion metrics, Patrick Bultema has been recognized as an industry and company maker. He was founding Executive Editor of Customer Support Management Magazine, and has been a thought leader in the CRM space.

The Business Marketing Association is the nation's only service organization dedicated to business-to-business marketers and communicators. The Southern California Chapter (SoCalBMA) serves the greater Los Angeles area, Orange County, San Diego and the Inland Empire.  http://www.SoCalBMA.org

Distribution courtesy of PR Newswire, which offers BMA members complimentary PR resources and access to special free and discounted services.  For benefit details visit http://toolkit.prnewswire.com/bma-socal/signupnow.shtml.

SOURCE SoCal BMA