CodeBaby Digital Character Assists Net Nanny's Customers With Free Trials & Product Download Information

COLORADO SPRINGS, Colo., Feb. 23, 2011 /PRNewswire/ -- Net Nanny, one of the nation's leading providers of parental control and content filtering software, achieved a dramatic increase in its web conversions for free trials and product downloads of its software.  The growth can be traced to a digital character which the company retained CodeBaby to create to assist its customers.

Net Nanny's digital character, Molly, who resembles a young and hip soccer mom, greets online visitors looking for free trial and product information that helps safeguard kids while they are online.

"Since launching our CodeBaby Character we've experienced a substantial increase in conversion results," said Doug Anderson, director of marketing for Net Nanny. "Molly engages our customers, instills comfort and deeper product understanding, which translates into sales."

Analytics from the program uncovered the conversion rate for free trial sign ups and product downloads were highly productive on the pages where Molly was inserted to interact with customers. Free trial sign ups increased by 3X when customers clicked to engage with Molly.  Additionally, the new product downloads doubled when consumers chose to click and interact with Molly. 

"With CodeBaby's help we've been able to secure customer confidence along with achieving many of our corporate goals; truly a perfect combination," added Anderson.

Net Nanny's parental control software keeps children safe by scheduling Internet access, blocking certain social networking sites, stopping inappropriate chats and child predators, and eliminating illegal file sharing.

"CodeBaby is providing significant value for Net Nanny by engaging its customers at the key point of their online experience," stated Patrick Bultema, CodeBaby CEO. "We are pleased our character is helping parents learn about Net Nanny's products, because using Net Nanny's technology is keeping youth safe while they are online."

About CodeBaby:

CodeBaby is a privately held internet software company with offices in Colorado Springs, Colo. and Edmonton, Alberta. Its cutting edge technology enables companies to quickly and easily create high-quality, realistic digital character conversations that engage online customers to optimize results. These customized and interactive conversations are creating value for a rapidly growing number of Fortune 1000 companies as well as mid-sized clients.  With extensive analytics, CodeBaby Monitor allows clients to track and tune CodeBaby Conversations to achieve dramatic results that include lead capture, cross-sell / upsell, customer service, online learning, and other web tasks.  To learn more about CodeBaby, visit www.codebaby.com.

About ContentWatch, Inc.:

Based in Salt Lake City, ContentWatch delivers Internet security solutions for the consumer and business markets. ContentWatch intends to lead the global industry with Internet management tools and services that employ its patent-pending contextual analysis engine to provide a safer, more productive Internet experience. ContentWatch delivers Internet Management solutions in more than 157 countries, and is the Reviewer's Choice for Government Computer News and Editors' Choice for PCMag. For more information visit http://www.netnanny.com/ or follow www.twitter.com/netnanny on Twitter.

SOURCE CodeBaby