colette Brand Expands Texas Presence with the Acquisition and Rebranding of Texas Players Club

Reimagining a Historic Venue with colette's Signature Elegance

THE WOODLANDS, Texas, May 28, 2025 /PRNewswire/ -- colette is proud to announce its latest expansion into the Texas market with the acquisition and forthcoming rebranding of Texas Players Club in San Antonio. While Texas Players has long held a special place in the local lifestyle community—with its roots tracing back over 25 years—the transformation under the colette banner marks the beginning of a new era that marries cherished history with modern sophistication.

"Texas Players has been a beloved home for open-minded adults in San Antonio, and we're honored to build on that legacy," said John Melfi, Owner of colette. "With our proven brand of upscale hospitality, we're excited to introduce a refreshed experience that maintains the warm, inclusive spirit of the past while bringing in innovative design and amenities our members have come to expect."

A New Chapter for a Storied Venue

Originally established by pioneers in the lifestyle community, Texas Players Club quickly became known for its welcoming atmosphere and grassroots spirit. Though its history is rich, colette's vision is focused on the future. Starting in June 2025, guests will begin to see a series of elegant upgrades—including rich velvet drapes, high-end nightclub furniture, and curated artwork—that reflect the luxurious and inviting aesthetic that has defined colette clubs for over 25 years.

During this transformation, the club will remain open, ensuring that longtime members and newcomers alike can continue to enjoy the space even as it evolves.

About colette

colette has long been recognized as one of the premier lifestyle club brands in the country. With flagship locations in New Orleans and Dallas, and a membership that now exceeds 250,000 across five clubs, colette offers a sophisticated environment for non-monogamous couples, singles, and adults exploring the swinging lifestyle. Known for its commitment to creating safe, upscale spaces for personal exploration and social connection, colette continues to lead the way in redefining nightlife and lifestyle experiences.

Looking Ahead

This expansion represents a strategic milestone for colette as it broadens its footprint into key markets. By incorporating the best elements of its renowned clubs into the reimagined Texas Players, colette not only preserves the spirit of a local icon but also enhances it—paving the way for a dynamic future in lifestyle hospitality.

For more information on the rebranding process and upcoming events, please visit coletteclubs.com.

Media Contact:
John Melfi
Owner, colette
Email: [email protected] 
Phone: (972) 323-1100

By blending a celebrated past with visionary upgrades, colette is set to redefine what it means to experience upscale lifestyle hospitality in San Antonio.

SOURCE colette