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Colgate® Optic White® Empowers Latinas to Share their Bright Smile at the 2018 #WeAllGrow Summit
  • USA - español

Oral Care Leader Unveils New Stain-Less White™ Whitening Toothpaste to the Nation's Most Influential and Creative Latinas in the Digital Sphere


News provided by

Colgate-Palmolive

Feb 27, 2018, 10:00 ET

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NEW YORK, Feb. 27, 2018 /PRNewswire/ -- Colgate® Optic White® is thrilled to announce their support of the annual #WeAllGrow Summit as a third-year sponsor of the three-day affair that looks to provide mentorship, networking and learning opportunities to propel Latinas in the digital space. From March 2-3, 2018, Colgate® Optic White® and makeup artist and YouTube influencer Laura Sanchez invite attendees to challenge their creativity as they create Instagram-worthy "lip art makeovers" while learning about the all-new Colgate® Optic White® Stain-Less White™ whitening toothpaste that can equip any woman to keep up a beautiful white smile!

New Colgate® Optic White® Stain-Less White™ whitening toothpaste
New Colgate® Optic White® Stain-Less White™ whitening toothpaste

"I'm proud to partner with Colgate® Optic White® to engage with other content creators that are putting forth the best face of Latinas in this dynamic, fast-paced digital sphere," said Sanchez. "As women who are constantly on the move, it's great to see that we don't have to compromise our lifestyle or taste to have a beautiful white smile."

The new Colgate® Optic White® Stain-Less White™ whitening toothpaste (SRP:$4.99) promises to remove dark stains from coffee, wine and soda with continued use; allowing you to enjoy some of your favorite beverages with a visibly whiter smile*.  The formula is professionally designed with Hydrogen Peroxide that starts working in just three days and is safe for daily use by protecting your enamel and providing anti-cavity fluoride protection.

The #WeAllGrow Summit is a conference dedicated to elevating and connecting Latina bloggers, creators and entrepreneurs in the digital space through a series of motivational presentations that celebrate diversity and encourage experiential networking experiences. The theme of this year's conference celebrates "The Beauty of Evolution," and Colgate® Optic White® is excited to share the platform to elevate Latinas in this dynamic digital space and empower them to share their unique Sonrisa Colgate that is sure to leave an impression as they form lasting relationships.

Latinas excited to take the challenge will be welcomed to the Colgate® Optic White® suite where they will have the opportunity to dazzle up their #SonrisaColgate to participate in a social media raffle for the chance to win cool prizes. Follow @SonrisaColgate on Twitter and/or #SonrisaColgate on Instagram to be part of the conversation from #WeAllGrow and see all of the #SonrisaColgate moments.

*when brushing twice daily for six weeks

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-C

About #WeAllGrow Summit 
#WeAllGrow Summit, in its fourth sold-out year, is the go-to professional conference produced by the #WeAllGrow Latina Network, a community of digital influencers and creative entrepreneurs, hyperlocal events and annual Summit that boldly propels growth through brand partnerships and community development. The conversation, networking and learning experiences — all bilingual and in-culture — are crafted to create unique and long-lasting connections, as well as professional growth experiences. The connections are also strategically created for marketers, PR professionals and brand representatives to connect with key influencers and business owners — and help all achieve their objectives, because we do grow together.

SOURCE Colgate-Palmolive

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