Colgate-Palmolive And Family Dollar Celebrate Black History Month With Fourth Annual Oral Health Initiative To Empower The African-American Community To Share Healthy Smiles

NEW YORK, Feb. 10, 2016 /PRNewswire/ -- For the fourth year in a row, Colgate-Palmolive Company ("Colgate"), as part of its Bright Smiles, Bright Futures™ program, and Family Dollar have partnered to inspire African-American families during February's Black History Month to honor their past and treasure their future by paying close attention to overall health and oral hygiene.

February is a special month where the nation acknowledges the strides made in the African-American community. But there's still more to go in the area of oral health care — currently, approximately one-third of African-American adults live with untreated dental caries¹. Without proper treatment, tooth decay can progress and eventually result in a cavity or even tooth loss. It's important that parents teach their children about adopting healthy dental habits at an early age, and Colgate and Family Dollar are committed to providing education and improving oral hygiene in families across the U.S. As such, Colgate will be offering exclusive in-store promotions on Colgate® toothpastes, toothbrushes and mouthwash products during February 2016.

"Colgate is thrilled to continue the longstanding partnership with Family Dollar in celebrating Black History Month," says Carla Kelly, general manager of multicultural marketing, Colgate-Palmolive. "We share the common goal of empowering African-Americans and all families to be their best selves by taking charge of their dental and overall health and are proud to bring this program to multiple cities across the U.S. for the fourth year in a row."

The Colgate Bright Smiles, Bright Futures® mobile dental van, which reaches more than 1,000 towns and more than 10 million American children each year, will visit 22 select Family Dollar locations in Atlanta, Baltimore, Charlotte, Houston and Memphis this month to provide complimentary dental screenings, wellness packs, and treatment referrals for children ages 3-12. In addition, there will be oral care tips and educational information on hand for the entire family.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-C

About Family Dollar
For more than 50 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations.  Family Dollar's mix of name brands, and quality, private brand merchandise appeals to shoppers in more than 8,000 stores in rural and urban settings across 46 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as "my Family Dollar."  Headquartered in Matthews, North Carolina, just outside of Charlotte, Family Dollar is a Fortune 300, publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.

Van Schedule

¹ National Center for Health Statistics. Health, United States, 2013: With Special Feature on Prescription Drugs. Hyattsville, MD. 2014. http://www.cdc.gov/nchs/data/hus/hus13.pdf#071

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SOURCE Colgate-Palmolive

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