Colin Kaepernick and Ray Rice Go Head to Head in the "Big Easy"

NEW ORLEANS, Jan. 31, 2013 /PRNewswire/ -- Super Bowl-bound Colin Kaepernick and Ray Rice understand that they can fuel active, successful days by starting every day with a good breakfast that includes milk. An 8 oz. glass of milk contains 8 grams of high-quality protein among its 9 essential nutrients to help the football greats fuel up to play 60.

(Photo: http://photos.prnewswire.com/prnh/20130131/CG51604)

Days before the biggest game of their lives, the San Francisco 49ers quarterback and Baltimore Ravens running back are staging a breakfast blitz in the 17th annual national Milk Mustache "got milk?®" Campaign Super Bowl ad that will run in USA Today on Friday, February 1.

Whoever wins the battle in the "Big Easy" will join the likes of Aaron Rodgers, Michael Strahan and John Elway with his own solo Milk Mustache ad featured in USA Today on Monday, February 4.

The joint ad copy reads, "We're leaving it all on the field. So we're not leaving anything in the bowl. All the blitzes, passes, and first downs. That's why we fuel up to play 60. Breakfast with milk has quality protein and essential nutrients that'll help us give it all we've got. We'll need every drop."

Additionally, the got milk? Campaign and Fuel Up to Play 60, an in-school program designed to show students how to eat right and stay active, have teamed up for the Breakfast Blitz program. As part of the Breakfast Blitz, America's Milk Processors will provide $250,000 in grants to schools across the country to help give kids greater access to a healthy breakfast. Now through February 17, when you buy milk you can vote to help direct a $1,000 Fuel Up to Play 60 grant to a local school. Visit www.MilkMustache.com to enter your UPC, vote for a school and enter for the chance to win prizes, including tickets to Super Bowl XLVIII.  NO PURCHASE NECESSARY.*

Visit Facebook.com/MilkMustache to see the new Super Bowl Milk Mustache ad and behind-the-scenes from the ad shoots.

*NO PURCHASE NECESSARY. Visit www.MilkMustache.com for Official Rules. Open to legal 50 U.S. or D.C. residents, 18 or older. Starts 12/27/12 at 7:01 PM ET & ends 2/17/13 at 6:59:59 PM. Void where prohibited. Sponsor: The National Fluid Milk Processor Promotion Board. ©2012 America's Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board. The NFL Entities (as defined in the official rules) have not offered or sponsored this promotion in any way.

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. The Breakfast Project was created to help make over America's mornings. It's a movement to celebrate breakfast and encourage healthier choices like milk in the morning. The Breakfast Project aims to demonstrate the value of a good breakfast for all, and inspire more Americans to start their day with a healthy breakfast that includes milk. For more information, go to www.milkmustache.com or Facebook.com/MilkMustache. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

SOURCE MilkPEP