College Planning Start-up Schoold Welcomes Joe E. Ross as President and Chief Operating Officer

Feb 29, 2016, 18:00 ET from Schoold

SAN FRANCISCO, Feb. 29, 2016 /PRNewswire/ -- Expert education technology leader Joe E. Ross has joined Schoold as the college and career planning app's President and Chief Operating Officer, effective today.

"We were looking for a leader who brought real depth of expertise in the educational technology space," said Sourabh Ahuja, Schoold's Co-founder and CEO. "We certainly found that in Joe - plus he shares our passion for driving positive and powerful disruption in education through technology."

"The college search process is confusing, expensive and difficult for many of the 14.9 million high school students in the U.S. – and by 2025, more than 262 million students worldwide will be enrolled in higher education," said Ross. "Schoold is simplifying that initial experience with a tailored, easy-to-use, free app that helps students and families plan effectively.

I'm excited to join the team as we ramp up to connect these young people with the right schools and programs, student services, and financial aid support."

In addition to connecting students with personalized recommendations and suggestions, Schoold also helps users visualize their futures with salary comparisons, cost breakdowns and free expert advice on all facets of the college experience. Schoold is now available on Google Play, with the iOS version anticipated in March.

Ross comes to Schoold most recently from HotChalk, where he served as the Chief Strategy Officer of this leading education technology provider. There he helped drive many of the partnerships with nonprofit universities to create robust online degree programs. Ross's experience in technology also includes his role as Vice President of Citizen Schools, an education nonprofit operating in seven states, and his time as chief of staff to the CEO at Flip Video, which was subsequently acquired by Cisco. A U.S. Navy veteran and Truman Scholar, Ross earned his law degree from Stanford University and his bachelor's from Yale.

Schoold is a private education technology company that empowers students through knowledge and personalized content to enable their decision-making. Students face many challenges today, and with Schoold, students get the information they need to help them lead happy, successful lives, creating a brighter future for everyone. Learn more at


SOURCE Schoold