Coloplast Has The World's Best Reputation Among Patients

MINNEAPOLIS, June 26, 2014 /PRNewswire/ -- Coloplast has the best worldwide patient reputation among 28 leading medical device companies. That is the conclusion from the independent, UK research organization: PatientView, who has conducted a survey of 428 patient organizations in 54 countries.

Coloplast is the overall winner for the third year running and ranks number one in three out of six categories. Coloplast thus beats a close competitor Convatec as well as St. Jude Medical and Novo Nordisk.

"The best kind of recognition is that coming from patients, so we are extremely happy to see that our effort is noted," says Senior Vice President, Chronic Care US, Ed Veome. Coloplast won in both 2012 and 2013 in all six categories in the PatientView survey.

"We want to create impactful improvements in the lives of people who use our products in the US– and this survey indicates that this is appreciated," says Ed Veome.

"We're pursuing a strategy that puts the consumer in the center. The majority of our users in the US have overcome critical conditions that led them to our products, and we want to help them return to their normal lives. We can only do that by listening to their needs and incorporating them into everything we do."

"We hope to remove some of the "patient stigma" that many live with – for instance by designing products that do not look like hospital equipment but instead look like products you would normally have in your handbag or in the bathroom…like consumer products."

Read more about Coloplast at www.coloplast.com.

FACTS

The survey examined the reputation of the medico industry as a whole, and the asked patient groups rated the individual reputation of the companies in six different areas:

• Whether the company has an effective patient-centered strategy (1^st )
• The quality of the information that the company provides to patients (1^st )
• The company's record on patient safety (1^st )
• The usefulness of the company's products to patients (2^nd )
• Record of transparency with external healthcare stakeholders (2^nd )
• Whether the company acts with integrity (3^rd)

Top medical device performance – overall rankings 2013-2014

Coloplast A/S – 1^st
Convatec – 2^nd
St Jude Medical – 3^rd
Novo Nordisk A/S – 4^th
Roche Diagnostics – 5^th
Sanofi – 6^th

28 companies were included in the survey:

The asked patient groups represent at least 1.5 million patients and cover a broad range of care areas, including neurology, cancer, diabetes and mental health. The majority (16 percent) is from Great Britain, 10 percent from Germany, 9 percent from the US. The rest is scattered from countries around the world. The survey was conducted from mid-February to end March 2014.

SOURCE Coloplast