Color Wheel Paint Celebrates 50 Years of Paint Industry Innovation in Florida

ORLANDO, Fla., Sept. 21 /PRNewswire/ -- Color Wheel Paint, a leading paint manufacturer dedicated to delivering products specifically formulated and rigorously tested to perform in the harsh climatic conditions common to the Southeastern United States, is commemorating 50 years of growth and expansion throughout the region.

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To mark this milestone, Color Wheel Paint is hosting a one-day customer appreciation sales event at each of its 30 Florida retail locations. In an effort to continue the company's commitment to developing premium paint products, Color Wheel Paint will also launch its new Private Estate Interior Super Premium Acrylic line as part of the anniversary celebration.

On Thursday, Sept. 23, customers are invited to Color Wheel Paint stores to take advantage of one-day only anniversary sale offers on a wide variety of high-quality interior and exterior paints and project supplies. A certified Color Wheel Paint Color Consultant will be on hand at the east Orlando location, located at 11222 E. Colonial Drive, to provide advice on color trends as well as inspiration and guidance on choosing the perfect colors for your home. The store will also host demonstrations for the new Private Estate line from 8 a.m. to 9 a.m. and 11 a.m. to 1 p.m. All 30 locations will serve food and host special giveaways throughout the day. Mayor Buddy Dyer of Orlando has also proclaimed Sept. 24 as "Color Wheel Day" in recognition of the company's success and enduring commitment to the community.

"The entire Color Wheel organization is proud to have been a part of the Orlando and greater-Florida business community for the last 50 years," said Jeff Grasty, vice president of store operations. "The support of our customers and locally-sourced staff has undoubtedly been the true key to our company's success. We look forward to celebrating this milestone with the community and are eager to introduce customers to the new Color Wheel Paint Private Estate collection."

The Private Estate interior product line is Color Wheel Paint's most elite line of interior paints to date and carries a limited lifetime warranty. New technology incorporates an advanced resin system to deliver superior film build, which provides real one-coat hiding, exceptional flow and leveling capabilities—virtually eliminating roller stipple and brush marks for a finish that is as smooth as silk. More than 1600 Private Estate colors are now available through Color Wheel Paint's exclusive ColorLife® system.

For those with a fear of color commitment, Color Wheel Paint's Explore ColorLife sample quart program allows customers to purchase and take home a full quart of paint for $5.99, enabling them to test a color across a substantial section of a room. Those looking for additional guidance with the color selection for do-it-yourself projects can also take advantage of Color Wheel Paint's new Color Consultant service in which a color and design expert is available for a free in-store or in-home consultation. Color Consultants are currently available in three Orlando locations with additional stores adding the service over the next nine months.

Orlando-based Color Wheel Paint was founded by the Strube family in 1960. The company has since grown, through its partnership with the Comex Group, the fourth largest architectural paint manufacturer in North America, to become the largest privately-held paint manufacturer in Florida and is also ranked as one of the top 25 paint manufacturers nationwide.

For store locations and additional information on the one-day 50th anniversary sale on Thursday, Sept. 23, please visit www.colorwheel.com.

About Color Wheel Paint

Color Wheel Paint is a leading paint manufacturer dedicated to delivering products specifically formulated and rigorously tested to perform in the harsh climatic conditions common to the Southeastern United States. Property managers, homebuilders, professional paint contractors and owners of commercial, industrial and institutional properties rely on Color Wheel Paint to provide the quality, price and performance their projects require—including large jobs such as the Hulk at Universal's Islands of Adventure and the Ocean III condominium building in Miami. Color Wheel Paint entered a collaborative partnership with the Comex Group in 2006, which has allowed the company to become a forerunner in product innovation, brand strength and color selection. www.colorwheel.com

About Comex Group

Comex Group produces paints and coatings customers count on for quality across North and Central America, and has grown dramatically from a collection of small family businesses to a major industrial corporation.

Comex Group delivers the comprehensive cross-border solutions that customers seek through its subsidiary companies: General Paint, Parker Paint, Frazee Paint, Kwal Paint, and Color Wheel Paint. Superior performance, expert advice and the most convenient service distinguish Comex Group brands wherever its products are sold. Passionate about working in partnership with customers to formulate architectural paints, industrial coatings, water-proof coatings and wood-care products, Comex Group achieves desired results and sets the industry standard for excellence. http://www.thecomexgroup.com

SOURCE Color Wheel Paint