Colorado Health Benefit Exchange Licenses WebInsure State Solution

Colorado Launching Exchange in October for individuals, families and small employers

Jan 22, 2013, 09:05 ET from hCentive

RESTON, Va., Jan. 22, 2013 /PRNewswire/ -- hCentive, the leader in post-PPACA healthcare exchange technology, announced today it signed a licensing agreement with the Colorado Health Benefit Exchange (COHBE), the marketplace for Coloradans to compare and purchase health insurance plans beginning in October.

COHBE is utilizing hCentive's WebInsure State solution, which is the company's online marketplace solution for states. It features a simple interface and intuitive navigation that will provide Colorado residents with a secure and seamless insurance purchasing experience. An Ancillary Products Module will offer dental and vision plans.

hCentive's WebInsure SHOP (Small Business Health Options Program) Exchange solution will also be implemented as part of the COHBE marketplace to enable Colorado small businesses and non-profit organizations  to provide greater choice of health plans for employees. In addition, portals for insurance brokers and carriers will be included. The WebInsure State Carrier Portal will allow insurers to connect to the COHBE to upload plan benefits and rates and manage this information. The Broker Portal is a complete prospect/client management tool that allows brokers to work directly with customers to ensure they receive quality service and choose the best plan for their needs.

"Our selection by the COHBE is the latest endorsement of our advanced solutions for states that are building health insurance exchanges," said Manoj Agarwala, President & Chief Operating Officer of hCentive. " We look forward to offering Colorado residents an easy-to-use Exchange that clearly illustrates the benefits of various plans and the related costs."

"hCentive is a key partner in providing a new and easier web-based shopping experience for Coloradans who are looking for greater choice in health plans," said Patty Fontneau, Executive Director and Chief Executive Officer of the Colorado Health Benefit Exchange. "We look forward to working with hCentive to launch a new health insurance marketplace that will meet the needs of Colorado."

To learn more about hCentive's WebInsure products, visit

About the Colorado Health Benefit Exchange

The Colorado Health Benefit Exchange (COHBE) is a new health insurance marketplace that is scheduled to open for business in October . The marketplace will have a new name and will offer a shop and compare website for individuals and small businesses as well as new financial assistance to reduce the cost of private insurance and high quality support over the phone and in person. Visit for more information.

About hCentive:

hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers and state health agencies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.

hCentive is the first organization to build an exchange solution from the ground-up post the Patient Protection and Affordable Care Act of 2010 (PPACA). hCentive has developed a deep understanding of healthcare reform and has crafted solutions and services that align with federal and state regulations and meet or exceed all industry standards.

The hCentive WebInsure Consumer, WebInsure Medicare and WebInsure Group platforms help health insurers cost-effectively acquire and manage individual, Medicare and small business customers. The hCentive WebInsure Private Exchange platform allows health plans to offer defined contribution plan marketplace to small business customers. The WebInsure State platform helps states create a health benefits exchange to comply with health insurance exchange requirements of the PPACA. The WebInsure Exchange Manager provides a complete connectivity solution for health plans to connect to State Exchanges. The WebInsure Cloud solution provides practical and cost-effective cloud hosting options to health plans.

SOURCE hCentive