Colorado Rockies and Txtstation Mobile Marketing Announce New Partnership

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Jul 09, 2010, 08:53 ET

AUSTIN, Texas, July 9 /PRNewswire/ -- The Colorado Rockies are launching new, fun, and interactive entertainment powered by Txtstation to enhance their fans' game day experience. Their partnership with Txtstation will continue throughout the current 2010 MLB season.

Mobile in-stadium interaction will offer a PA announcement where a portion of a popular song will play and fans must guess the correct lyrics that follow. Fans will be able to interact with the video board by texting R1, R2, or R3 to 55233 to select their lyrics of choice. This feature will display voting results and content in real time on the video board in high definition, thus providing an exciting and interactive atmosphere for the fans.

"We picked Txtstation because they have a real time broadcast quality texting graphics, and they are well-known as trusted experts in the sport industry and mobile industry," said Kent Krosbakken of the Colorado Rockies.

"The Colorado Rockies are one of the most forward thinking teams with a great environment for game entertainment tactics such as texting," said Michael Falato, Vice President of Sales and Business Development for Txtstation.

About Txtstation Mobile Marketing:

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and land lines.

Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.

http://www.txtstation.com