Colossal launches first-of-its-kind "Style Icon" competition in support of the Elton John AIDS Foundation

Presented by Elton John, David Furnish, and Charlotte Tilbury

One trendsetter will attend Versace's 2026 Show at Milan Fashion Week, be featured in Flaunt Magazine, and take home a $20,000 cash prize.

PHOENIX, Aug. 13, 2025 /PRNewswire/ -- Colossal proudly announces the launch of the online Style Icon competition, presented by Elton John, David Furnish, and Charlotte Tilbury, in support of the Elton John AIDS Foundation. Trendsetters are invited to compete for the title of Style Icon – a first-of-its-kind fashion competition - at www.StyleIcon.org. This exclusive fundraising campaign (open to residents of the U.S. and Canada, excluding Quebec) welcomes designers, fashion visionaries, and style enthusiasts of all kinds to step into the spotlight for a chance to win:

• Tickets to Versace's Show at Milan Fashion Week 2026,
  
  
• A feature in Flaunt Magazine,
  
  
• And a $20,000 cash prize.

The competition's donation-based voting benefits the lifesaving work of the Elton John AIDS Foundation – turning personal expression into meaningful action. The Elton John AIDS Foundation is committed to overcoming the stigma, discrimination, and neglect that continue to stand in the way of ending AIDS.

"We're calling on fashion's boldest voices to step into the spotlight for our Style Icon competition, where showcasing your signature style supports the Elton John AIDS Foundation's critical mission to save lives. This is more than a search for the next trendsetter—it's an opportunity to prove that true style icons use their platform and influence to create meaningful change in the world." –David Furnish

"Darlings, there is so much JOY to be found in glamour! When changemakers, beauty lovers, and fashion icons unite for a cause this powerful, we don't just follow trends — we set them and spark transformation. I am so proud to champion this magical mission with the Elton John AIDS Foundation — and I can't wait to see all the GORGEOUS, CONFIDENT style stars shining their light and making an impact!" –Charlotte Tilbury

The competition is presented by three iconic voices in fashion, culture, and advocacy: Elton John is a global music icon and one of the top-selling artists of all time, with over 300 million records sold worldwide. Known for his stand-out style, Elton John has utilized his platform to uplift rising stars in both music and fashion. In 1992, he founded the Elton John AIDS Foundation to end AIDS for everyone, everywhere. David Furnish is an acclaimed producer and director, CEO of Rocket Entertainment, and Chair of the Elton John AIDS Foundation. Furnish has been featured as one of British GQ's "Best Dressed Men in Britain" and once served as an ambassador for the British Fashion Council. Furnish's advocacy work is extensive, leading global campaigns in the fight against HIV/AIDS. Charlotte Tilbury MBE is a multi-award-winning beauty entrepreneur and makeup artist who translated her artistry expertise into a global beauty empire, empowering everyone everywhere with the magic of confidence and joy.

Registration Is Now Open 

Here's how it works: 
Apply: Trendsetters submit a photo and short application to spotlight their personal style.
Share: Competitors share their profile and encourage friends, family, and fans to vote.
Compete: The public votes for their favorite style icon, supporting the Elton John AIDS Foundation.

Open to legal residents of the U.S. and Canada (excluding Quebec), 18+. For more information and competition details, please visit: www.StyleIcon.org.

About Colossal:

Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Style Icon, participants have the opportunity to make their mark while also making a big impact. Colossal competitions serve as fundraising campaigns for DTCare, a United States 501(c)(3) public charity organization, which then grants donation funds to specified charities at the completion of the competitions. Learn more at colossal.org. Who's Next? 

About Elton John AIDS Foundation:

The Elton John AIDS Foundation was established in 1992 and is one of the leading independent AIDS organizations in the world. The Foundation's mission is simple: an end to the AIDS epidemic. The Elton John AIDS Foundation is committed to overcoming the stigma, discrimination and neglect that keep us from ending AIDS. With the mobilization of our network of generous supporters and partners, we fund local experts across four continents to challenge discrimination, prevent infections and provide treatment, as well as informing government strategies to end AIDS.www.eltonjohnaidsfoundation.org. @ejaf on Instagram.

Colossal Media Contact:
Anne-Marie Pritchett
Communications Director
[email protected]
602-633-4163 

SOURCE COLOSSAL