Colossus SSP Launches 2025 Momentum Program With Backing From Digitas

Initiative supports growth for emerging content creators and publishers

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading supply-side platform (SSP) that drives performance for advertisers and publishers through a unique blend of buy- and sell-side intelligence, today announced the launch of the 2025 class of its Momentum program, with the support of Digitas, a longstanding partner of Colossus SSP and leader in global marketing and networked experiences connecting brands with their most relevant audiences. The Momentum program is an annual Colossus SSP initiative that recognizes and supports a curated cohort of independent, high-growth content creators and publishers as they enter the programmatic ecosystem.

"Independent creators help shape culture, often without the infrastructure or access more established players take for granted," said Jorge Rodriguez, Vice President Group Director, Inclusivity & Impact, Digitas. "This program is exciting because it opens the door to shared language, knowledge, and direct relationships, allowing creators to better influence and shape the systems they're a part of. That kind of access is foundational to building a more equitable, sustainable media ecosystem."

Through a series of curated courses developed and provided by Colossus SSP, Momentum participants receive training on navigating the programmatic ecosystem, including inventory and data management, monetization strategies, media quality and verification best practices, and opportunities to engage directly with agencies and brands. At the conclusion of the program, publishers who complete the course may also be considered for access to the Momentum private marketplace, which provides advertisers with exclusive, high quality ad space and premium inventory, as well as the ability to build stronger relationships with publishers compared to the open market, offering an additional pathway to monetization and long-term growth.

"Independent publishers and content creators play a critical role in the digital media ecosystem, but often lack the resources and connections to grow in programmatic," said Lashawnda Goffin, CEO, Colossus SSP. "With the support of Momentum, this year's class will gain both the education and the tools to optimize their market exposure that are necessary for success in the competitive landscape."

The 2025 Momentum class will officially kick off in Q4 2025. Colossus SSP is still accepting submissions for this year's cohort, with participating publishers to be announced in the coming weeks. To submit, please visit: https://colossusmediassp.com/project-momentum.

Colossus SSP is a subsidiary of Direct Digital Holdings, a leading advertising and marketing technology platform. This leading sell-side platform works in tandem with Orange 142, the Company's buy-side arm, to create a comprehensive advertising and marketing platform for the middle market. Together, these divisions create an end-to-end approach—leveraging sell-side scale and technology and buy-side expertise to deliver deeper insights, maximize performance, and drive measurable results for publishers and advertisers across channels.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.

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SOURCE Direct Digital Holdings