ComforPedic by Simmons Memory Foam Beds Featured in GBK's Oscar Luxury Gift Lounge

ATLANTA, Feb. 23, 2011 /PRNewswire/ -- Simmons Bedding Company's line of ComforPedic® memory foam mattresses takes center stage at this week's GBK's Oscar Luxury Gift Lounge in Los Angeles. The ComforPedic brand will be featured in a pre-Oscars celebrity gift lounge designed to raise money for charities including City of Hope, American Red Cross and a New Way of Life Reentry Project.

(Photo:  http://photos.prnewswire.com/prnh/20110223/CL53234 )

"We wanted to get the ComforPedic brand in front of an exclusive group of people in a big way," said Scott Smalling, president of Simmons' Specialty Sleep division. "This was a fun opportunity to share ComforPedic mattresses and pillows with a new audience, and once people are introduced to our brand, our products speak for themselves."

During the event, held at the W Hollywood on February 25-26, celebrities who visit the ComforPedic by Simmons™ lounge will receive a ComforPedic® Free Spirit™ pillow, and select Oscar presenters will receive a ComforPedic® Mystic® mattress and foundation. Both products are part of the ComforPedic® Collection and feature ComforPedic Advanced NXG® Memory Foam which responds quickly to your movements and dissipates heat to keep you at an ideal sleeping temperature for ultimate comfort.

"ComforPedic® Advanced NXG® Memory Foam is designed to eliminate the heat and sensation of sleeping in quicksand, two complaints commonly associated with traditional memory foam," said Anne Kozel, Simmons' Specialty Sleep brand director.

The ComforPedic by Simmons™ lounge will feature a ComforPedic® Mystic® mattress on a Simmons' adjustable base bed. Celebrities are invited to test out the mattress and sign a ComforPedic® footstreamer that will later be auctioned off to benefit City of Hope, a comprehensive Cancer research and treatment center. In addition, Simmons will donate $100 for each celebrity photographed with a pillow or mattress, totaling up to $7,500.  

"City of Hope has a longstanding relationship with Simmons, and we're delighted that Simmons is able to support our efforts in this unique way," said Fran Rizzi, City of Hope's senior director of marketing, celebrity programs.

To learn more and view event photos, visit www.Comforpedic.com, "like" Simmons Bedding Company on Facebook or follow us on Twitter for live updates from the event. To make a donation to City of Hope, click here.

About Simmons Bedding Company  

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NXG®, Beautyrest Studio™, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care®, Beautyrest Beginnings™ and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook and Twitter.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer and urology by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts" and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations. These factors include, but are not limited to: (i) competitive pressures in the bedding industry; (ii) general economic and industry conditions; (iii) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (iv) legal and regulatory requirements; (v) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (vi) fluctuations in our costs of raw materials and energy prices; (vii) our ability to hold or increase prices on our products and the related effect on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; (x) encroachments on our intellectual property; (xi) our product liability, intellectual property and other litigation claims; (xii) our level of indebtedness; (xiii) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset- based lending (ABL) credit agreement; (xiv) interest rate and credit market risks; (xv) foreign currency exchange rate risks; (xvi) our future acquisitions; (xvii) our ability to achieve the expected benefits from any personnel realignments; and (xviii) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

SOURCE Simmons Bedding Company